Trade Marketing Manager - Personal Care FMCG

Randstad Malaysia; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading FMCG company in Kuala Lumpur seeks a Trade Marketing Manager to oversee Trade Marketing and Purchasing departments. This role involves developing strategies, leading teams, and managing international suppliers. The ideal candidate has at least 5 years of experience in the personal care industry and strong communication skills in English and Bahasa Malaysia. This position offers a dynamic work environment focused on growth and innovation.

Qualifications

• Minimum 5 years of Trade Marketing experience in personal care FMCG.
• At least 3 years at managerial level.
• Proficiency in English and Bahasa Malaysia.

Responsibilities

• Develop and implement trade marketing strategies.
• Lead purchasing operations and manage suppliers.
• Conduct market research to identify growth opportunities.
• Manage trade marketing budgets and campaigns.

Skills

Trade Marketing in FMCG

Data Analytics

Inventory Optimization

Team Leadership

Communication Skills

Education

Bachelor's Degree in Business Management or related

Tools

MS Office

Job description

About the Company

Our client is an established FMCG company specializing in the personal care industry.

About the Role

The Trade Marketing Manager is responsible for overseeing the Trade Marketing and Purchasing departments to drive sales growth, optimize inventory, and support brand objectives. This role leads purchasing operations, develops category strategies, executes trade campaigns, and collaborates closely with Sales and Marketing to align strategies.

Key Responsibilities

• Develop and implement comprehensive trade marketing and purchasing strategies.
• Lead the purchasing team, managing international suppliers and optimizing inventory levels through data analytics and forecasting.
• Conduct market research and analyze category performance to identify growth opportunities and create planogram proposals.
• Oversee the development and execution of merchandising guidelines, POSM, and in-store promotional campaigns.
• Monitor and analyze sales data and campaign effectiveness, providing reports to management.
• Manage trade marketing budgets and identify cost-saving opportunities in procurement.
• Act as a key liaison between sales, marketing, and supply chain teams.
• Lead, coach, and manage the Trade Marketing and Purchasing teams.

Requirements

• Bachelor\'s/Professional Degree in Business Management, Administration, or related.
• Minimum 5 years of Trade Marketing experience in personal care FMCG, with at least 3 years at managerial level.
• Required languages: English & Bahasa Malaysia.
• Proficiency in MS Office.
• A team player with strong interpersonal and communication skills.
• Self-starter, highly organized, and able to prioritize in a fast-paced environment.
• Creativity and commercial awareness of the personal care industry.

Skills

no additional skills required

Qualifications

no additional qualifications required

Education

Bachelor Degree