Trade Marketing Manager

Abbott Laboratories; Petaling Jaya; On-site; MYR 90,000 - 120,000; Full time

Job summary

A leading global healthcare company in Petaling Jaya seeks a Trade Marketing Manager to drive brand awareness and sales of nutrition products. This role requires a strong ability to execute omni-channel marketing strategies and engage with customers at all levels. Ideal candidates will possess analytical and digital marketing skills, and experience in managing data-driven decision-making. You will collaborate with various partners to optimize trade marketing efforts and enhance product visibility in the market.

Benefits

Career development opportunities

Great workplace recognition

Diversity and inclusion practices

Qualifications

• Ability to partner with customers to outperform competition.
• Experience in digital tools integration across channels.
• Proficient in marketing research and statistical analysis.

Responsibilities

• Increase awareness and sales of Abbott products.
• Develop trade marketing plans and brand strategies.
• Engage customers through multiple platforms.

Skills

Analytical skills

Customer insight skills

Digital marketing analytics

Storytelling skills

Critical thinking

Tools

Google Analytics

SEMRush

Job description

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Imazium Damansara location in the Abbott Nutrition division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Ensure® & Glucerna® – to help get the nutrients they need to live their healthiest life.

As a Trade Marketing Manager, you will be responsible or the strategic execution of omni-channel trade marketing plans, drive brand awareness & support Abbott Nutrition's overall brand strategy.

What You’ll Do

• Increase awareness, demand for and sales of Abbott products at the wholesaler, distributor, and retailer levels.

• Increase market share in the market or channel and preferred supplier status throughout region.

• Increase customer and consumer engagement results across platforms/channels.

• Planogram, shelf space & product displays execution.

Key Success Factors

• Ability to partner with customers and leverage strong relationship to outperform competition and make mutually beneficial decisions
• analytical and customer insight skills, including integrating digital tools with traditional touchpoints across channels and platforms, and interpreting and translating online and offline customer behaviors into strategic activities
• Proficient in marketing research and statistical analysis and confidence in handling large datasets
• Comfort with complexity, critical thinking and problem-solving (mental agility) • Solid knowledge of digital marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Strong storytelling and presentation skills • Working collaboratively with cross-functional partners (Supply, Analytics) to optimize execution of omni-channel campaigns