Trade Marketing Lead – FMCG Growth & In-Store Impact

Tohtonku Sdn Bhd; Selangor; On-site; MYR 80,000 - 150,000; Full time

Job summary

A leading FMCG company in Malaysia is seeking a Trade Marketing Manager responsible for developing and executing trade marketing strategies. This role involves optimizing retail performance, managing a team of professionals, and conducting market analysis to enhance competitiveness. The ideal candidate should have a Bachelor's Degree and 5-7 years of experience in Trade Marketing, preferably in Personal Care. Excellent analytical skills, communication abilities, and a proactive approach are essential for driving results and achieving sales targets.

Qualifications

• Minimum 5-7 years of experience in Trade Marketing within the FMCG sector.
• Experience in MT and GT Channel.
• Strong understanding of FMCG retail environments.

Responsibilities

• Develop and implement trade marketing plans to maximize market share.
• Analyze channel-specific performance and propose tailored strategies.
• Track and report on promotional spending and ROI.

Skills

Analytical skills

Communication skills

Negotiation skills

Project management

Leadership abilities

Creative thinking

Adaptability

Education

Bachelor’s Degree in Marketing, Business or related field

Job description

A leading FMCG company in Malaysia is seeking a Trade Marketing Manager responsible for developing and executing trade marketing strategies. This role involves optimizing retail performance, managing a team of professionals, and conducting market analysis to enhance competitiveness. The ideal candidate should have a Bachelor's Degree and 5-7 years of experience in Trade Marketing, preferably in Personal Care. Excellent analytical skills, communication abilities, and a proactive approach are essential for driving results and achieving sales targets.