Strategic Student Recruitment Marketing Lead

City University Malaysia; Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading educational institution in Malaysia is seeking a Sales & Marketing Manager for Student Recruitment to develop and execute marketing strategies aimed at prospective students. This role requires expertise in the education sector, strong communication skills, and the ability to manage multi-channel campaigns effectively. The ideal candidate will lead digital marketing initiatives and build relationships with key stakeholders. Full-time position with the requirement for occasional travel for recruitment events.

Qualifications

• Must have a Bachelor’s degree in a relevant field.
• At least 5 years of experience focusing on student recruitment.
• Proven track record in successful campaign management.

Responsibilities

• Develop and execute marketing strategies for student recruitment.
• Manage multi-channel marketing campaigns effectively.
• Lead digital marketing initiatives including SEO/SEM and social media.

Skills

Leadership and team management

Excellent written and verbal communication

Proficient in marketing software

Analytical mindset

Creative thinking

Education

Bachelor’s degree in Marketing, Business Administration, or Communications

Master’s degree preferred

Minimum 5 years in marketing

Tools

Google Analytics

CRM systems

Marketing automation platforms

Job description

A leading educational institution in Malaysia is seeking a Sales & Marketing Manager for Student Recruitment to develop and execute marketing strategies aimed at prospective students. This role requires expertise in the education sector, strong communication skills, and the ability to manage multi-channel campaigns effectively. The ideal candidate will lead digital marketing initiatives and build relationships with key stakeholders. Full-time position with the requirement for occasional travel for recruitment events.