Social Media Specialist (RedNote XHS Specialist)

Rhingle; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A digital marketing agency in Kuala Lumpur is seeking a Social Media Specialist to oversee social media strategies, focusing primarily on XHS. The ideal candidate will manage content creation, community operations, and analyze growth success metrics. They should have at least 3-5 years in social media management, especially with XHS, along with a strong creative mindset and organizational skills. This role offers an exciting opportunity to shape impactful social campaigns for various clients.

Qualifications

• 3 to 5+ years in social media management, with 1–2+ years managing XHS accounts.
• Proven success in growing brand accounts with tangible metrics.
• Excellent organizational skills to manage multiple brands.

Responsibilities

• Lead social media strategy for XHS.
• Translate client objectives into strategies.
• Manage daily community operations and interactions.
• Analyze performance metrics and provide insights to clients.

Skills

Social media management

Content creation

Analytical mindset

Project management

Education

Bachelor’s degree in Marketing, Communications, or Digital Media

Job description

Social Media Specialist (RedNote XHS Specialist)

As a Social Media Manager (XHS Specialist), you will lead end-to-end social media strategy for clients with a strong focus on Rednote aka XiaoHongShu (XHS). You’ll transform business goals into effective, platform-specific strategies, build and manage editorial calendars, orchestrate creator and content programs, and deliver measurable performance. Collaborating closely with cross-channel teams—including creative, paid media, influencer, and e-commerce—you’ll ensure cohesive storytelling and impactful results across the social ecosystem.

Responsibilities

Translate client objectives into XHS strategies, including positioning, audience/segment priorities, content pillars, creator/KOC approach, and growth roadmap.

Build quarterly XHS content playbooks reflecting current trends and best practices.

Content & Creative Orchestration

Own the XHS editorial calendar together with content teams, including notes (image + text), short‑form video, carousels, how‑t‑os, reviews, before/after, lifestyle storytelling, and UGC remixes.

Brief designers, editors, and copywriters on optimal content for XHS platform, and built for searchability.

Community & Growth

Manage daily community operations including comments/DMs, saves, re‑shares, and collection curation.

Escalate product and service feedback to clients.

Execute growth methods for client XHS accounts/posts.

Maintain brand safety: moderation guidelines, responses, and escalation paths.

KOL/KOC & Seeding

Work with influencer manager to map creator landscape by niche.

Manage outreach with influencer manager to brief, track, and approve content.

Measurement & Optimization

Analysis, reporting, insights and next actions to clients.

Provide actionable insights tied to funnel metrics (awareness → consideration → conversion proxies).

Deliver clear reports and optimization recommendations to clients.

Cross‑functional Enablement

Partner with Paid Media on content boosting/whitelisting when relevant.

Align with Web, CRM, and e-commerce on landing pages, tracking, and remarketing audiences.

Train internal teams and clients on XHS best practices, trends, and performance frameworks.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

At least 3 to 5+ years of experience in social media management, with 1–2+ years of hands‑on experience managing XHS (brand or agency side).

Proven success in growing and managing XHS brand accounts (please share examples with metrics).

Strong creative judgment with an eye for storytelling, hooks, and visual craft.

Analytical mindset with the ability to translate data into strategic actions.

Excellent organizational and project management skills; able to manage multiple brands and calendars concurrently.

Nice‑to‑haves

Proficiency in writing XHS captions is a plus.

Understanding of China/SEA consumer culture and social commerce behaviors.

Familiarity with paid amplification, UTMs, and attribution tracking.