Social Media Specialist

MY Fimedia Network Technology; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A digital advertising agency is seeking a skilled content creator to develop persuasive ad copy for platforms such as Facebook and Instagram. The role involves collaborating with marketing teams to execute effective content strategies, optimizing ads based on performance metrics, and staying abreast of industry trends. Candidates should have a related degree and at least 2 years of experience in digital advertising. The agency offers a competitive salary and opportunities for professional development.

Benefits

Competitive salary and benefits package

Opportunity to work with a dynamic team

Professional development opportunities

Qualifications

• 2+ years of experience in content creation or digital advertising.
• Proven ability to write clear and persuasive ad copy.
• Strong understanding of digital advertising platforms.

Responsibilities

• Create engaging ad copy for various platforms.
• Optimize content based on performance data.
• Develop content strategies in collaboration with teams.

Skills

Content creation

Copywriting

Data analysis

Digital marketing

Communication skills

Education

Bachelor’s degree in Marketing or related field

Tools

Ads performance tracking tools

Job description

Create Engaging Ad Copy: Write compelling, concise, and action-oriented content for ads across multiple platforms (e.g., Facebook, Instagram, XHS, etc.).

Optimize Content for Performance: Regularly review ad performance data and adjust content to improve click-through rates (CTR) and conversion rates (CVR).

Content Strategy Development: Collaborate with the marketing and creative teams to develop content strategies that align with campaign goals and target audience needs.

Research and Trend Analysis: Stay current with industry trends, competitor strategies, and audience behavior to inform ad content and strategy.

Collaboration: Work closely with designers, digital marketers, and other stakeholders to ensure that ad content aligns with the overall campaign message and design.

Compliance and Guidelines: Ensure all content meets brand guidelines, compliance standards, and platform-specific policies.

Qualifications:

Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field (or equivalent experience).

2+ years of experience in content creation, copywriting, or advertising, with a focus on digital ads.

Proven ability to write clear, persuasive, and creative ad copy.

Strong understanding of digital advertising platforms and content requirements (e.g., Instagram Ads, Facebook Ads, etc.).

Experience with content management and ads performance tracking tools will be an added advantage.

Ability to analyze data and translate insights into actionable content strategies.

Excellent communication skills, both written and verbal.

What We Offer:

Competitive salary and benefits package.

Opportunity to work with a dynamic and creative team.

Professional development and growth opportunities.