Social Media Marketing Specialist

SKINTIFIC Malaysia; Kuala Lumpur; On-site; MYR 45,000 - 60,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur is looking for a Social Media Marketing Specialist. The role requires creating engaging ad copy, optimizing content based on performance, and developing strategies in collaboration with creative teams. Candidates should have a Bachelor's degree and at least 2 years of experience in digital advertising. The ideal applicant will possess strong communication skills and a deep understanding of various advertising platforms. This position offers opportunities for creative involvement and professional growth.

Qualifications

• Minimum 2 years of experience in content creation or advertising focused on digital ads.
• Proven ability to write persuasive ad copy.
• Strong understanding of platforms like Instagram and Facebook for advertising.

Responsibilities

• Create engaging ad copy for various platforms.
• Optimize content based on performance data.
• Develop content strategies in collaboration with teams.

Skills

Content creation

Digital advertising knowledge

Data analysis

Collaboration

Communication skills

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Content management tools

Ads performance tracking tools

Job description

As a Social Media Marketing Specialist you are expecting to:

• Create Engaging Ad Copy: Write compelling, concise, and action-oriented content for ads across multiple platforms (e.g., Facebook, Instagram, XHS, etc.).
• Optimize Content for Performance: Regularly review ad performance data and adjust content to improve click-through rates (CTR) and conversion rates (CVR).
• Content Strategy Development: Collaborate with the marketing and creative teams to develop content strategies that align with campaign goals and target audience needs.
• Research and Trend Analysis: Stay current with industry trends, competitor strategies, and audience behavior to inform ad content and strategy.
• Collaboration: Work closely with designers, digital marketers, and other stakeholders to ensure that ad content aligns with the overall campaign message and design.
• Compliance and Guidelines: Ensure all content meets brand guidelines, compliance standards, and platform-specific policies.
• Perform other tasks as assigned, including participation in special projects and initiatives.

What we are looking for in candidate for this role:

• Bachelor’s degree in marketing, Communications, Advertising, Journalism, or a related field (or equivalent experience).
• 2+ years of experience in content creation, copywriting, or advertising, with a focus on digital ads.
• Proven ability to write clear, persuasive, and creative ad copy.
• Strong understanding of digital advertising platforms and content requirements (e.g., Instagram Ads, Facebook Ads, etc.).
• Experience with content management and ads performance tracking tools will be an added advantage.
• Ability to analyze data and translate insights into actionable content strategies.
• Excellent communication skills, both written and verbal.