Social Media Engagement Specialist

Bjak Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading financial services platform in Kuala Lumpur is seeking a Social Media Engagement Specialist to manage daily interactions across multiple social media platforms. Responsibilities include engaging with audiences, supporting content execution, and tracking performance metrics. The ideal candidate will have a Bachelor’s degree, 2-4+ years of relevant experience, and strong communication skills in English. This role offers competitive remuneration and a collaborative team culture.

Benefits

Competitive remuneration

Hands-on, high-impact role

Collaborative team culture

Clear growth path into more senior roles

Qualifications

• 2-4+ years of experience in social media engagement or digital marketing.
• Strong written communication skills in English; additional languages are a plus.
• Familiarity with major social media platforms and online community dynamics.

Responsibilities

• Manage day-to-day social media interactions and community engagement.
• Support content publishing and collaboration with teams.
• Track engagement metrics and report community growth.

Skills

Social media engagement

Community management

Communication

Content execution

Performance monitoring

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

Build Conversations. Strengthen Communities. Drive Meaningful Engagement.

About BJAK

BJAK is Southeast Asia’s largest insurance and financial services platform. Headquartered in Malaysia, we help millions of users access affordable, transparent, and simplified financial products through Bjak.com.

Powered by proprietary technologies – from custom APIs to AI‑driven decision engines – we are transforming how people experience insurance and financial services across Malaysia, Taiwan, and Japan. Social media and community engagement play a critical role in building trust, relevance, and long‑term relationships with our users.

What We’re Looking For

We’re looking for a Social Media Engagement Specialist who is highly hands‑on, communicative, and community‑focused to manage BJAK’s day‑to‑day interactions across social platforms. This role is responsible for engaging with audiences, nurturing online communities, supporting content execution, and ensuring BJAK maintains a strong, responsive, and authentic brand presence across all social channels.

What You’ll Do

• Social Media Engagement & Community Management: Actively engage with audiences across Instagram, TikTok, YouTube, X (Twitter), LinkedIn, Facebook, and other relevant platforms. Respond to comments, direct messages, and community discussions in a timely, professional, and on‑brand manner. Foster positive conversations, trust, and loyalty within BJAK’s online communities. Monitor brand mentions, tags, and conversations to ensure consistent engagement and reputation management.
• Content Support & Execution: Support daily content publishing and scheduling across social platforms. Collaborate with content, design, and video teams to ensure smooth execution of social content. Adapt messaging and tone to fit different platforms and audience segments. Surface community insights, FAQs, and trending topics to inform future content ideas.
• Performance Monitoring & Insights: Track basic engagement metrics such as comments, shares, saves, sentiment, and response time. Identify recurring audience questions, feedback, or concerns and share insights with internal teams. Support reporting on engagement performance and community growth.
• Cross‑Functional Collaboration: Work closely with Marketing, Brand, PR, and Customer Support teams to align communication and escalation processes. Coordinate with Customer Support to handle inquiries or complaints that require deeper follow‑up. Assist during campaign launches, promotions, or announcements to ensure active audience engagement.
• Reputation & Customer Interaction: Help maintain BJAK’s brand reputation through thoughtful, empathetic, and brand‑safe communication. Escalate sensitive issues, negative sentiment, or potential crises promptly to relevant stakeholders. Turn community feedback into actionable insights for product and communication teams.

The Right Fit Has

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2‑4+ years of experience in social media engagement, community management, or digital marketing.
• Strong written communication skills in English (additional local languages are a plus).
• Familiarity with major social media platforms and online community dynamics.
• Empathy, patience, and strong people skills when engaging with diverse audiences.
• Detail‑oriented, responsive, and comfortable working in a fast‑paced environment.
• Experience in fintech, insurance, tech, or customer‑facing brands is a plus.

Why Join BJAK

• Competitive remuneration
• Hands‑on, high‑impact role with regional exposure
• Fast‑growing tech‑driven company
• Collaborative and supportive team culture
• Flat structure - your contribution and ideas matter
• Clear growth path into Social Media Manager or Community Lead roles