Social Media Content Executive (Xiao Hong Shu)

Cambert (M) Sdn Bhd; Subang Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A creative marketing company based in Subang Jaya is seeking a Social Media Content Executive to enhance its presence on Xiao Hong Shu. The role involves creating engaging visuals, managing KOCs, and driving community engagement. The ideal candidate will have a diploma in marketing or related fields, at least a year of relevant experience, and excellent proficiency in Mandarin. Familiarity with tools like CapCut and Canva is essential. This position offers an exciting opportunity for innovative content creators.

Qualifications

• Diploma/Degree in relevant fields or strong portfolio required.
• Minimum 1 year of experience in content creation on Xiao Hong Shu.
• Excellent command of Mandarin, proficiency in English and Malay is a plus.
• Familiarity with AI tools like ChatGPT and Midjourney is advantageous.

Responsibilities

• Plan and execute content calendar for Xiao Hong Shu.
• Handle creation of short-form videos, including editing.
• Write engaging captions in Mandarin fitting the XHS style.
• Manage KOCs and ensure content aligns with campaign goals.
• Engage with community through comments and DMs.
• Monitor post performance and adjust strategies.
• Create visuals using design tools.

Skills

Content creation

Video production

Copywriting in Mandarin

Community engagement

Data analysis

Design using Canva

Multi-platform management

Education

Diploma/Degree in Marketing, Mass Communication, Media

Tools

CapCut

Canva

Job description

We are seeking a creative and trend-savvy Social Media Content Executive to lead our brand's presence on Xiao Hong Shu (Red note). You won't just be posting content; you will be the voice of our brand, creating "scroll‑stopping" visuals, managing KOCs, and driving engagement.

Responsibilities

Content Strategy & Creation: Plan and execute the monthly content calendar for Xiao Hong Shu, ensuring a mix of educational, lifestyle, and product‑focused posts.

Video Production: Handle end‑to‑end creation of short‑form videos. This includes scriptwriting, shooting, and editing using apps like CapCut (剪映).

Copywriting: Write authentic, engaging captions in Mandarin that fit the "XHS style" (using correct keywords, emojis, and tone).

KOC Management: Source and manage suitable KOCs/creators, handle product seeding, and ensure their content aligns with our campaign goals.

Community Engagement: Actively reply to comments and DMs to build fan stickiness and increase account activity score.

Data Analysis: Monitor post performance (views, likes, saves) and adjust strategies to improve future content.

Design: Create aesthetic cover photos and visuals using Canva or similar tools.

Requirements

Education: Diploma/Degree in Marketing, Mass Communication, Media, or related fields. Candidates without formal certification but with a strong portfolio/viral case studies are encouraged to apply.

Experience: Minimum 1 year of hands‑on experience in content creation, specifically on Xiao Hong Shu.

Language: Excellent command of Mandarin (Written & Spoken) is mandatory. Good proficiency in English; Bahasa Melayu is a plus.

Tech Savvy: Proficient in CapCut (剪映) and Canva. Familiarity with AI tools (ChatGPT, Midjourney) for efficiency is an advantage.

Soft Skills: Strong aesthetic sense, detail‑oriented, and able to work independently.

Multi‑Platform Proficiency: Experience managing other platforms such as TikTok, Instagram (Reels), or Facebook is a huge plus.

Experience in the Healthcare industry will be an advanced advantage.