Social Media Content Creator

Travelog Holidays Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic travel agency in Kuala Lumpur is seeking a talented Social Media Content Creator to enhance their online voice. In this role, you will develop original content, manage social media accounts, and collaborate with the marketing team. Ideal candidates will have a Bachelor’s degree and 2-5 years of experience in digital marketing, with strong proficiency in English and Mandarin. This position offers the opportunity to engage with a vast audience and contribute to innovative campaigns that inspire travelers worldwide.

Benefits

Training & Development

Performance Bonus

Creative Playground

Career Growth

Travel Industry Exposure

Massive Audience Reach

Qualifications

• 2-5 years of proven experience in content creation or digital marketing.
• Strong understanding of social media algorithms and analytics.
• Passion for travel and storytelling through various media.

Responsibilities

• Develop high-quality content that aligns with brand guidelines.
• Manage social media accounts and grow audience engagement.
• Track performance metrics and refine content strategies.

Skills

Content creation

Social media management

Storytelling

Graphic design

English proficiency

Mandarin proficiency

Education

Bachelor’s Degree in Marketing, Communications, or related field

Tools

Canva

Adobe Illustrator

Adobe Photoshop

Job description

About TRAVELOG

TRAVELOG is a fast-growing outbound travel agency in Malaysia, specializing in curated journeys to China and beyond. We believe travel changes lives, and our mission is to deliver meaningful, inspiring, and unforgettable travel experiences.

We also own Malaysia’s largest travel Facebook community with over 2.3 million followers:

• Travelog.com – 1.3M followers
• 旅书 – 860K followers

Role Overview

As a Social Media Content Creator, you will play a key role in shaping TRAVELOG’s online voice and brand identity. You’ll be responsible for creating, curating, and optimizing engaging digital content that inspires audiences, builds trust, and drives growth across multiple social media platforms.

This role requires a creative storyteller with a strong eye for visuals, deep knowledge of social media trends, and the ability to translate travel experiences into authentic, shareable content.

Key Responsibilities

• 1. Content Creation & Storytelling
  • Develop original, engaging, and high-quality content to strengthen brand presence and audience connection.
  • Write compelling copy for social media, blogs, newsletters, and destination features.
  • Design graphics, animations, and short‑form videos (Reels, TikTok, XHS) to complement written content.
  • Ensure all content aligns with TRAVELOG’s brand guidelines, tone of voice, and campaign objectives.
• 2. Social Media Management & Optimization
  • Manage and grow TRAVELOG’s social media accounts (Instagram, TikTok, Facebook, XiaoHongShu, etc.).
  • Create platform‑specific content strategies to maximize reach and engagement.
  • Stay updated on emerging social trends, tools, and algorithms, applying them proactively.
  • Monitor, analyze, and report on content performance, providing actionable insights for improvement.
  • Work closely with the marketing team to plan and execute social media campaigns.
  • Collaborate with sales and product teams to ensure consistency across channels.
  • Contribute creative ideas to strengthen campaigns and audience engagement.
• 3. Cross‑Team Collaboration
  • Work closely with the marketing team to plan and execute social media campaigns.
  • Collaborate with sales and product teams to ensure consistency across channels.
  • Contribute creative ideas to strengthen campaigns and audience engagement.
• 4. Project & Workflow Management
  • Manage multiple content projects in a fast‑paced environment while meeting deadlines.
  • Maintain an organized content calendar and ensure timely delivery.
  • Support campaign planning with innovative content ideas.
• 5. Performance Tracking & Reporting
  • Track key metrics using analytics tools (Meta Insights, TikTok Analytics, Google Analytics).
  • Use engagement data to refine storytelling, visuals, and posting strategies.
  • Provide regular performance reports and propose data‑driven improvements.

Key Performance Indicators (KPIs)

• Social Media Growth – Achieve monthly follower growth targets on core platforms.
• Content Consistency – Deliver consistent output of high‑quality posts, videos, and visuals.
• Traffic & Leads – Increase website traffic, inquiries, and conversions from social channels.
• Engagement Rate – Maintain or exceed engagement benchmarks per channel.

Requirements

• Bachelor’s Degree in Marketing, Communications, Creative Design, or related field.
• 2–5 years of proven experience in content creation, social media management, or digital marketing.
• Excellent command of English and Mandarin (written and spoken).
• Proficiency in Canva, Adobe Illustrator/Photoshop, or equivalent design tools.
• Strong understanding of social media algorithms, analytics, and optimization strategies.
• Ability to craft content that connects emotionally and drives action.
• Passion for travel/tourism and an eye for storytelling through words, visuals, and video.
• Detail‑oriented with strong design/aesthetic sense and commitment to brand consistency.
• Independent, resourceful, and able to manage multiple priorities under tight timelines.

Culture Fit

• Be Self‑Driven – Take initiative, set your own goals, and move projects forward without waiting for instructions.
• High Performance & Play at the Top – Always aim for industry‑leading quality. Own your work, benchmark against the best, and never settle for “good enough.”
• Drive for Results – Measure success by outcomes, not effort. Focus on actions that deliver real impact for the brand, team, and long‑term goals.

Benefits

• Training & Development
• Performance Bonus
• Massive Audience Reach – Create content for Malaysia’s largest travel Facebook community (2.3M+ followers).
• Career Growth – Opportunity to grow into senior content strategist, IP operator, or regional social media lead.
• Creative Playground – Experiment with short‑form video, live streams, campaigns, and influencer collaborations.
• Travel Industry Exposure – Gain insider access to the travel world and bring those stories online.
• Innovative Team Culture – Work in a fast‑paced, trust‑based environment that values ownership, learning, and bold ideas.

Unlock job insights

Salary match, number of applicants, skills match.

Your application will include the following questions:

• What is your expected salary?
• How many years of experience do you have in this field?
• How long is your notice period?

What can I earn as a Social Media Content Creator?