Social Media Ad Copywriter & Performance Specialist

MY VIRTUE RINNA Sdn Bhd; Kuala Lumpur; On-site; MYR 50,000 - 70,000; Full time

Job summary

A dynamic marketing agency based in Kuala Lumpur is seeking a Social Media Ad Copywriter & Performance Specialist. You will create compelling ad copy across platforms like Facebook and Instagram, optimize performance through data analysis, and collaborate with marketing teams to develop effective content strategies. Ideal candidates will have 2+ years in copywriting or advertising and possess strong communication and analytical skills. This role offers a vibrant work environment focused on creativity and innovation.

Qualifications

• 2+ years of experience in content creation, copywriting, or advertising.
• Ability to analyze data and translate insights into actionable strategies.
• Excellent written and verbal communication skills.

Responsibilities

• Create engaging ad copy for various platforms.
• Optimize content performance based on data analysis.
• Develop content strategies in collaboration with teams.
• Research industry trends for informed content.
• Collaborate closely with designers and marketers.
• Ensure compliance with brand guidelines and policies.

Skills

Content creation

Copywriting

Digital advertising knowledge

Analytical skills

Communication skills

Education

Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or related field

Tools

Ads performance tracking tools

Job description

Social Media Ad Copywriter & Performance Specialist

Job Description

• Create engaging ad copy: write compelling, concise, action‑oriented content for ads across multiple platforms (e.g., Facebook, Instagram, XHS, etc.).
• Optimize content for performance: regularly review ad performance data and adjust content to improve click‑through rates (CTR) and conversion rates (CVR).
• Content strategy development: collaborate with the marketing and creative teams to develop strategies that align with campaign goals and audience needs.
• Research and trend analysis: stay current with industry trends, competitor strategies, and audience behavior to inform ad content and strategy.
• Collaboration: work closely with designers, digital marketers, and other stakeholders to ensure that ad content aligns with the overall campaign message and design.
• Compliance and guidelines: ensure all content meets brand guidelines, compliance standards, and platform‑specific policies.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field (or equivalent experience).
• 2+ years of experience in content creation, copywriting, or advertising, with a focus on digital ads.
• Proven ability to write clear, persuasive, and creative ad copy.
• Strong understanding of digital advertising platforms and content requirements (e.g., Instagram Ads, Facebook Ads, etc.).
• Experience with content management and ads performance tracking tools will be an added advantage.
• Ability to analyze data and translate insights into actionable content strategies.
• Excellent communication skills, both written and verbal.