Senior Specialist, Enterprise Product GTM

U Mobile Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading telecommunications company in Kuala Lumpur is seeking a Senior Specialist to lead the GTM strategy and execution for their Enterprise portfolio. The ideal candidate will have over 8 years of experience in product management and a strong background in solution marketing. Responsibilities include designing integrated marketing campaigns, managing cross-functional teams, and leveraging data for effective decision-making. A degree in Accounting, Business, or Marketing is required, along with excellent problem-solving and presentation skills.

Benefits

Comprehensive medical, dental, optical and insurance benefits

Flexi working hours arrangements

Smart Casual Attire

Special employee discounts for selected F&B Brands

Qualifications

• Minimum 8 years working experience in Products, Solution Marketing and Management.
• Experience in managing end-to-end product project deployment.
• Excellent in doing product or solutions presentation.

Responsibilities

• Lead GTM strategy and execution for enterprise products.
• Design and orchestrate cross-functional launch activities.
• Build and own dashboard to track key enterprise performance indicators.

Skills

Analytical thinking

Problem-solving

Conflict management

Presentation skills

Cross-functional team management

Understanding of customer journey

Education

1st Degree in Accounting, Business, or Marketing

Job description

Closing Date : 31/03/2026

Senior Specialist, Enterprise Product GTM

For registered candidates, please login to apply.

Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving. At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team. Let’s start your journey with an award-winning organization!

#UnbeatableCareerAwaits

Top Reasons To Join Us!

• • Awarded For: Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024), Bronze Winner in Cross-Generational Workforce Engagement (2024), Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands

Job Summary

The role leads end-to-end GTM strategy and execution for U Mobile’s Enterprise portfolio—including Mobile, FWA, FTTO, and Converged offerings—to position the company as a trusted business solutions provider. It requires strategic thinking, cross-functional collaboration, and executional excellence to deliver impactful value propositions, drive revenue growth, and ensure alignment with business priorities. The role also demands strong problem‑solving skills to convert market insights into effective, demand-generating GTM initiatives.

The Day-To-Day Activities

• Full ownership of GTM strategy development and execution for enterprise products, ensuring all initiatives are tightly aligned with commercial targets, customer needs, and market dynamics.
• Accountable to design and orchestrate cross-functional launch activities, ensuring seamless coordination between Product, Sales, Marketing, and Customer Service teams. Resolve interdependencies, mitigate delays, and ensure timely, quality delivery of assets and messaging.
• Lead the quarterly 3+3 planning cycle, ensuring enterprise campaigns are strategically timed, commercially relevant, and deliver sustained pipeline momentum. Anticipate business needs and proactively plan to fill marketing and sales gaps.
• Design and deploy integrated marketing campaigns across digital, ATL/BTL, and in-person channels. Ensure campaigns are performance-driven, brand-compliant, and optimized for lead generation and customer acquisition.
• Anticipate launch or adoption friction points (e.g., pricing clarity, onboarding readiness, sales training gaps) and proactively develop mitigation plans. Provide clear documentation, toolkits, and guidance to enable all teams, including key frontline teams.
• Build and maintain a robust understanding of customer behaviour, industry trends, and competitive positioning. Leverage data and insights to sharpen targeting, refine value propositions, and inform agile GTM adjustments.
• Build and own dashboard to track key enterprise performance indicators — including campaign ROI, registration volume, ARPU uplift, and conversion metrics. Identify underperforming areas and drive tactical interventions to meet or exceed targets.
• Cultivate strong working relationships across internal teams and external partners, drive alignment with senior stakeholders through structured communication, performance reviews, and joint problem-solving to unlock faster execution.
• Champion brand initiatives that enhance U Mobile’s credibility as a digital solutions provider. Lead visibility campaigns and thought leadership efforts that improve mindshare within the business community.

About You

• Minimum 1st Degree in Accounting, Business, or Marketing studies.
• Minimum 8 years working experience in related areas especially in Products, Solution Marketing and Management.
• Experience in managing end-to-end product project deployment.
• Understand the end-to-end customer journey/experience and customer life cycle management.
• Excellent logical thinking, analytical thinking, problem solving and conflict management skills.
• Excellent presentation skills and ability to develop quality decks for use across the job functions.
• Understand the high-level telecommunication services, components and how they work.
• Able to work and manage cross-functional teams & able to lead various individuals towards a common objective.
• Good in understanding data from internal and external sources and setting overall direction.
• Experience in designing and generating spreadsheet driven regular/standard and non-standard/ad hoc reporting. Good communication and interpersonal skills. Must be able to communicate professionally in English and Bahasa Malaysia.
• A self-motivated and collaborative personality who learns proactively with a problem-solving attitude.
• Excellent in doing product or solutions presentation, highly confident and convincing.

#LI-AM1

What’s Next?

Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.