SENIOR SALES AND MARKETING MANAGER

JAC Recruitment; Johor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading educational institution in Malaysia seeks a strategic leader for student recruitment. The ideal candidate will develop and implement market-driven strategies to boost brand awareness and student enrollment, while managing stakeholder relationships and collaboration with academic teams. Applicants must have at least 10 years of experience in sales and marketing in the private education sector. This role offers an opportunity to drive enrollment success and institutional visibility.

Qualifications

• At least 10 years of experience in sales and marketing within the private education sector.
• Proven track record in achieving recruitment targets and managing budgets.

Responsibilities

• Develop and implement strategies for student recruitment.
• Lead branding initiatives to boost institutional visibility.
• Conduct market research and align strategies with academic leadership.

Skills

Data-driven marketing

Sales strategy development

Stakeholder relationship management

Education

Degree in Business Administration or Marketing

Job description

Our client is a leading institution committed to delivering world-class education and fostering academic excellence. They offer a diverse range of programs designed to empower students with the skills and knowledge needed to succeed in a globalized world.

Key Responsibilities

Develop and implement data-driven sales and marketing strategies to boost brand awareness and student acquisition across local and international markets.

Spearhead innovative branding initiatives and cross-channel campaigns to strengthen institutional reputation.

Lead recruitment efforts through roadshows, career fairs, and course previews for both local and international markets.

Build and maintain strong relationships with key stakeholders, including partners, agents, institutions, and internal teams.

Provide strategic direction to student recruitment teams, fostering collaboration and high performance.

Conduct market research and competitive analysis to identify trends and adjust strategies accordingly.

Collaborate with academic leadership to align enrolment strategies with budget targets.

Achieve and exceed student recruitment and revenue targets.

Develop and execute marketing and communications plans to elevate institutional visibility.

Ensure compliance with policies, manage departmental budgets, and deliver accurate performance reports to senior leadership and the Board.

Job Requirements

• Degree in Business Administration, Marketing, or related field.
• Minimum 10 years of successful experience in sales and marketing within the private education sector.