Senior Qualitative Insights Analyst (APAC)

NielsenIQ; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading consumer intelligence company in Kuala Lumpur is seeking an Analyst / Senior Analyst, Qualitative Consulting to deliver qualitative research projects across Singapore and Malaysia. This role involves executing high-quality qualitative work, including fieldwork, analysis, and reporting. Ideal candidates will have a Bachelor's degree in related fields and 2–4 years of relevant experience. Strong organizational and communication skills are essential to support clients' understanding of consumer behavior and enhance brand decisions.

Benefits

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Qualifications

• 2–4 years of relevant experience in research or consulting (qualitative preferred).
• Familiarity with qualitative methods (IDIs, FGDs, ethnography, online qual) is a plus; willingness to learn is essential.

Responsibilities

• Support end‑to‑end delivery of qualitative studies including recruitment, scheduling, logistics coordination, and fieldwork setup.
• Assist in moderating or co‑moderating in‑depth interviews (IDIs), focus groups (FGDs), ethnographies, or digital qual sessions.
• Conduct desk research, category reviews, and cultural scans to enrich analysis.

Skills

Organizational skills

Analytical thinking

Strong communication skills

Attention to detail

Curiosity about people and culture

Education

Bachelor’s degree in Psychology, Sociology, Anthropology, Communications, Marketing, Behavioural Science, or related fields

Tools

PowerPoint

Excel

Digital qualitative tools

Job description

A leading consumer intelligence company in Kuala Lumpur is seeking an Analyst / Senior Analyst, Qualitative Consulting to deliver qualitative research projects across Singapore and Malaysia. This role involves executing high-quality qualitative work, including fieldwork, analysis, and reporting. Ideal candidates will have a Bachelor's degree in related fields and 2–4 years of relevant experience. Strong organizational and communication skills are essential to support clients' understanding of consumer behavior and enhance brand decisions.