Senior Performance Marketing Specialist (Fintech)

BID Operations Sdn. Bhd.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A financial services company in Kuala Lumpur is seeking a Senior Performance Marketing Specialist to plan and optimize digital advertising campaigns across platforms like Google, Meta, and TikTok. The ideal candidate will have 3-5 years of experience, strong analytical skills, and a proven track record in developing successful performance-driven campaigns. This role offers opportunities for career growth in the fintech industry, working closely with marketing and creative teams to drive business results.

Benefits

Opportunities for career growth and exposure to regional contexts

Qualifications

• 3-5 years of experience in marketing with a proven track record of developing and executing successful campaigns.
• Familiarity with conversion tracking and bidding strategies.
• Experience in the gaming or financial industry preferred.

Responsibilities

• Develop and implement paid media plans across platforms.
• Optimize campaigns via A/B testing and audience refinement.
• Monitor KPIs and provide actionable insights.
• Collaborate with content and marketing teams for cohesive messaging.
• Stay current with platform updates and ad tech.

Skills

Experience in Google Ads

Experience in Meta (Facebook/Instagram Ads)

Experience in TikTok Ads

Experience in LinkedIn Ads

Keyword research

Audience segmentation

Data-driven decision-making

Analytical mindset

Problem-solving

Communication

Teamwork

Education

Bachelor's degree in marketing, business, or a related field

Job description

Senior Performance Marketing Specialist (Fintech)

BID Operations Sdn. Bhd. – Kuala Lumpur, Kuala Lumpur

As a Senior Paid Media Specialist - You will plan, executes, and optimizes digital ad campaigns (like Google, Meta, TikTok) to drive traffic, leads, and sales, focusing on performance metrics (ROI, CPA) through audience targeting, bidding, A/B testing, and data analysis, while collaborating with creative teams and staying updated on industry trends to meet business goals.

Key Responsibilities

• Develop and implement paid media plans across platforms (Search, Social, Programmatic).
• Optimize & improve campaigns via A/B testing, bid adjustments, and audience refinement for better ROI and efficiency.
• Allocate budgets effectively and manage spending to meet performance targets.
• Monitor KPIs, analyze data (Google Analytics, etc.), and provide actionable insights to stakeholders.
• Work with content, creative, and marketing teams to ensure cohesive messaging and high-quality assets (copy, visuals).
• Create reports on campaign performance, results, and recommendations.
• Stay current with platform updates, algorithm changes, and emerging ad tech.

Requirements

• Experience inGoogle Ads, Meta (Facebook/Instagram Ads), TikTok Ads, LinkedIn Ads and various DSP Channels
• Keyword research, audience segmentation, conversion tracking, bidding strategies, SEO basics.
• Analytical mindset, problem-solving, data-driven decision-making, communication, teamwork.
• A bachelor's degree in marketing, business, or a related field.
• 3 - 5 years of experience in marketing with a proven track record of developing and executing successful campaigns. Experience in gaming or financial industry preferred.
• Opportunities for enriching career growth, including exposure to regional contexts