Senior Marketing Executive (Events and Leads Management)

Open DC; Putrajaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading B2B services company in Putrajaya is seeking a Senior Marketing Executive specializing in events and leads management. The role involves planning and executing various corporate events, managing leads using CRM tools, and ensuring effective follow-up with prospects. Ideal candidates will possess strong project management skills, a degree in a relevant field, and effective communication abilities in both English and Bahasa Malaysia. This role offers opportunities for career growth in a dynamic and collaborative environment.

Benefits

Opportunity to grow in career

Dynamic, collaborative working environment

Qualifications

• Strong project management and organizational skills.
• Familiarity with CRM systems (e.g., Salesforce, Zoho, HubSpot).
• Good communication and writing skills in English and Bahasa Malaysia.

Responsibilities

• Prepare event budgets, timelines, and logistics plans.
• Capture leads from events, campaigns, and digital channels.
• Coordinate with sales and marketing teams to follow up on leads.

Skills

Project management

Negotiation skills

Data analysis

CRM familiarity

Communication skills

Education

Degree in Marketing, Communications, Business, or related field

Tools

Zoho CRM

Salesforce

HubSpot

Job description

Job title: Senior Marketing Executive (Events and Leads Management)

Reports to: Marketing Manager

Location: Putrajaya

Nature of Business: B2B Network and Data Centre business.

Key Responsibilities

Planning & Execution

• Prepare event budgets, timelines, and logistics plans. Coordinate and manage end-to-end events including webinars, conferences, trade shows, product launches, and corporate events, roundtables.
• Negotiate with external vendors, liaise with vendors, venues, speakers, and internal teams to ensure smooth execution.
• Oversee registration, attendee engagement. Basic technical requirements during event.
• Ensure brand representation and messaging is consistent such as presentation decks, backdrop, EDM, invitation, RSVP.

Leads Management

• PIC for all leads and contacts received from event, custodian on database for all communications.
• Capture leads from events, campaigns, and digital channels using Zoho CRM tools.
• Ensure proper segmentation and tagging of leads for targeted follow-up.
• Coordinate with sales and marketing teams to follow up on leads, qualify prospects, and update CRM.
• Track lead lifecycle and performance metrics to optimize conversion rates.
• Maintain dashboards for lead generation, pipeline, and event performance. Provide actionable insights to improve event and lead management strategies.

Key Competencies

• Basic B2B knowledge. Network and DC industry experience would be an added advantage.
• Strong project management and organizational skills, especially negotiation skills
• Familiarity with CRM systems (e.g., Salesforce, Zoho, HubSpot) to nurture leads.
• Data analysis and ability to advise management next cause actions.
• Vibrant, positive, can‑do attitude with willingness to learn; while handling multiple tasks.
• Degree in Marketing, Communications, Business, or related field.
• Good communication and writing skills (English and Bahasa Malaysia).
• Mandarin speaking will be added advantage.

What We Offer

Opportunity to grow in career

Dynamic, collaborative working environment.