Senior Marketing Executive — Bakery Brand Growth

Seven Oaks Bakery Cafe; Johor Bahru; On-site; MYR 150,000 - 200,000; Full time

Job summary

A prominent bakery café in Johor Bahru is seeking a Senior Marketing Executive to drive brand direction and execution of marketing activities. This hands-on role requires 3–5 years of experience in F&B or lifestyle marketing. Responsibilities include managing campaigns, social media oversight, and coordinating with teams for seamless execution. The ideal candidate will have a strong portfolio in brand building, project management skills, and a solid understanding of visual design. This position offers a competitive salary ranging from RM 4,000 to RM 5,000.

Qualifications

• 3–5 years of experience in F&B, lifestyle, retail, hospitality or creative marketing.
• Strong portfolio or track record of brand building and campaign execution.
• Solid understanding of consumer behavior and design fundamentals.

Responsibilities

• Develop, maintain, and protect the brand identity.
• Plan and execute marketing campaigns for product launches.
• Lead content direction for social media platforms.
• Manage marketing budgets and track campaign performance.
• Coordinate with internal teams for marketing activities.

Skills

Project management

Brand building

Social media trends

Creative direction

Tools

Canva

Adobe

Job description

A prominent bakery café in Johor Bahru is seeking a Senior Marketing Executive to drive brand direction and execution of marketing activities. This hands-on role requires 3–5 years of experience in F&B or lifestyle marketing. Responsibilities include managing campaigns, social media oversight, and coordinating with teams for seamless execution. The ideal candidate will have a strong portfolio in brand building, project management skills, and a solid understanding of visual design. This position offers a competitive salary ranging from RM 4,000 to RM 5,000.