Senior Marketing Executive

BeNourish Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading health supplement company is searching for a Senior Marketing Executive in Kuala Lumpur. The ideal candidate will lead impactful strategies to enhance brand presence and drive business growth. Responsibilities include campaign management, market research, and collaboration with sales teams. A bachelor's degree in Marketing or related field and 4+ years of experience in brand management or marketing, particularly in the health sector are required. The position calls for creativity and a data-driven mindset.

Qualifications

• 4+ years of experience in brand management or marketing, preferably in health and wellness.
• Good understanding of brand positioning and consumer behaviour.
• Strong collaborative skills for working with teams and partners.

Responsibilities

• Develop comprehensive marketing strategies for brand positioning.
• Design trade marketing programs and promotions for pharmacy chains.
• Conduct market research and consumer insight studies.

Skills

Brand management

Digital marketing

Storytelling

Data analysis

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

Overview

Our team of experienced nutritionists and food technologists work closely together to create innovative concepts, ensuring we deliver healthcare products that meet the evolving needs of today’s consumers.

We are now seeking a Senior Marketing Executive to lead and execute impactful marketing strategies that strengthen our brand presence and drive business growth. In this role, you will develop and implement creative campaigns, manage product launches, and collaborate closely with sales and product development teams to ensure alignment across all channels.

Responsibilities

• Develop and execute comprehensive marketing strategies that strengthen the brand’s positioning in the health supplements industry and support pharmacy sales growth.
• Design and implement trade marketing programs, in-store promotions, and point-of-sale materials tailored for pharmacy chains and individual pharmacies.
• Craft compelling brand narratives, campaigns, and messaging that resonate with health-conscious consumers.
• Develop marketing materials, prepare for product launches, and share content across both online and offline channels.
• Conduct market research, competitor analysis, and consumer insight studies to guide marketing initiatives.
• Support the Sales team with marketing tools, presentations, and campaigns that drive pharmacy engagement.
• Plan and execute digital marketing initiatives (Google, Meta, TikTok, etc.) to increase awareness and generate demand.
• Implement CRM strategies, email marketing, and loyalty programs to enhance customer retention.
• Collaborate with influencers, nutritionists, and health experts for strategic brand partnerships.
• Track, measure, and report on marketing campaign performance, ensuring ROI, and continuous improvement.
• Utilise data-driven insights to optimise marketing spend and refine strategies for better results.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 4 years of experience in brand management or marketing, preferably within the health and wellness industry; experience in digital marketing is an advantage.
• Good understanding of brand positioning, consumer behaviour, and pharmacy/retail marketing dynamics.
• Creative and strategic thinker with excellent storytelling, content development, and communication skills.
• Data-driven mindset with the ability to balance long-term brand building and short-term performance marketing goals.
• Strong collaborative skills to work effectively with internal sales teams, external partners, and healthcare professionals.
• Genuine passion for health, nutrition, and wellness, with the ability to translate industry trends into actionable marketing strategies.