SENIOR MARKETING EXECUTIVE

Penaga Hotel; George Town; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading hospitality establishment is seeking a creative Senior Marketing Executive to enhance brand visibility through social media and marketing strategies. In this role, you will develop and execute strategies across platforms like Facebook and Instagram, create engaging content, and analyze performance metrics. A diploma in marketing or communications is required, along with strong social media skills. This position offers attractive bonuses and opportunities for career development.

Benefits

Attractive bonus

KWSP

SOCSO

Career development

Qualifications

• Experience in social media management or digital marketing is preferred.
• Familiarity with design tools is a plus.
• Knowledge of paid advertising platforms is advantageous.

Responsibilities

• Develop and execute social media strategies.
• Create engaging content for social media.
• Monitor and respond to comments and messages.
• Analyze social media performance metrics to improve strategies.
• Plan and execute marketing campaigns.

Skills

Social media management

Content creation

Data analysis

Interpersonal skills

Education

Diploma or degree in marketing or communications

Tools

Canva

Adobe Creative Suite

Google Analytics

Job description

We are looking for a creative and strategic Senior Marketing Executive to join our team. You will be responsible for planning, implementing, and managing our social media and marketing strategies to enhance brand visibility, engage our audience, and drive business growth. Our business is mainly in the hotel and food & beverage sector.

Responsibilities

• Develop and execute social media strategies across platforms such as Facebook, Instagram, LinkedIn, TikTok, and others.
• Create engaging content, including posts, graphics, videos, and stories, tailored for promotion of our business to target audiences.
• Monitor and respond to comments, messages, and reviews promptly and professionally on all marketing platforms.
• Analyze social media performance using tools like Google Analytics and platform insights to improve strategies.
• Plan and execute marketing campaigns, including email marketing, promotions, and advertisements.
• Manage the company website and ensure content is up-to-date and SEO‑optimized.
• Conduct market research to identify trends, competitor activities, and customer preferences.
• Collaborate with other teams at hotel and restaurants to align marketing efforts with business goals.
• Track and report on campaign performance and key metrics.

Requirements

• Diploma or degree in marketing, communications, or a related field.
• Experience in social media management or digital marketing is preferred but not required; training can be provided.
• Familiarity with design tools like Canva, Adobe Creative Suite, or equivalent is a plus.
• Knowledge of paid advertising platforms (e.g., Google Ads, Facebook Ads) is advantageous.
• Strong understanding of hospitality industry trends, guest preferences, and digital marketing is an extra bonus.
• Ability to multitask and manage time effectively in a fast‑paced environment.
• A proactive attitude and eagerness to learn.

What We Require from You

• Creativity and innovation: Ability to develop fresh and engaging content ideas.
• Tech‑savvy: Proficient in using social media platforms and marketing tools.
• Data‑driven: Can analyze metrics to improve strategies and campaigns.
• Excellent communication skills: Strong writing and interpersonal skills.
• Team player: Works well with others and can coordinate across departments.
• Proficient at using social media/graphic design/content writing and marketing knowledge.

Benefits

• Attractive bonus
• KWSP, SOCSO
• Career development
• More opportunities