Senior Manager, Wholesale Planning and Operations

adidas; Selangor; On-site; MYR 120,000 - 150,000; Full time

Job summary

A leading sportswear company in Malaysia is seeking a Senior Manager for Wholesale Planning & Operations. This role involves leading efforts for financial alignment and ensuring cohesive communication among regional teams. Responsibilities include managing performance metrics, orchestrating in-season trading, and supervising a team dedicated to operational excellence. Candidates should have 5-8 years of relevant experience, strong analytical skills, and proficiency in business intelligence tools. This position offers a dynamic environment with significant impact on commercial success.

Qualifications

• 5-8+ years of experience in wholesale planning, business analytics, commercial operations or supply-chain-enabled commercial roles.
• Experience working across Sales, Finance and Supply Chain in a regional or multi-country environment.
• Experience in sportswear, fashion, footwear or FMCG preferred.

Responsibilities

• Lead the SEA-level framework for sell-in and sell-out across key accounts.
• Ensure transparency in financial and volume outlooks across teams.
• Own the performance management rhythm for business reviews.
• Maintain a SEA-level view of demand gaps and oversupply.
• Lead cross-functional escalation for execution trade-offs.
• Serve as primary point of contact for Country teams for information flow.
• Lead, coach and develop the Wholesale Planning & Operations team.

Skills

Understanding of wholesale commercial dynamics

Experience in business performance management

Ability to translate complex data into priorities

Analytical, planning and scenario-building capability

Influence and alignment skills

Communication and stakeholder-management skills

Excel and business intelligence tools proficiency

Detail-oriented capability

Fluent English

Education

University degree preferred

Tools

Power BI

MicroStrategy

Job description

Overview

Role: Senior Manager, Wholesale Planning & Operations

Purpose & Overall Relevance for the Organization:

This is a regional adidas SEA role responsible for leading the Wholesale Planning & Operations backbone for Global Key Accounts across Southeast Asia.

The role enables adidas to deliver on its sell-in and sell-out objectives by aligning commercial planning, performance management and supply-chain execution across SEA and Country teams, ensuring the organization operates from one set of facts and one set of priorities.

Acting as the bridge between SEA strategy and country execution, the role ensures regional priorities are translated into clear, executable plans and actions.

Responsibilities

1. Wholesale Planning & Financial Alignment
   • Lead the SEA-level framework for sell-in, sell-out, phasing and scenario planning across key accounts.
   • Ensure consistent, transparent financial and volume outlooks across Wholesale, Finance, Country and Supply Chain.
   • Provide forward-looking visibility on risks, opportunities and exposure to support SEA commercial decision-making.
2. Performance Management & Insight Governance
   • Own the performance management rhythm for GKA, including business reviews, hindsight and deep-dives.
   • Ensure all analytics deliver clear insight into what is happening, why, and what actions are required.
   • Prioritise the analytics agenda so the team focuses on the highest-value commercial and operational questions.
3. In-Season Trading Orchestration
   • Maintain a SEA-level view of demand gaps, oversupply and sell-out opportunities.
   • Align key stakeholders on where the region should push, protect or rebalance inventory and demand.
   • Support Key Account teams with fact-based trading scenarios to maximise sell-in and sell-out while managing risk.
4. Supply & Execution Governance
   • Own SEA-level visibility and prioritisation for inbounds, availability, OTIF, delays and shortages.
   • Lead cross-functional escalation and prioritisation between SEA, Country teams and Supply Chain when execution trade-offs are required.
   • Work closely with Country Wholesale and Customer Service teams to ensure SEA priorities, launch readiness and availability plans are reflected in country execution and escalation paths.
5. SEA–Country Operating Model
   • Serve as the primary SEA planning and operations counterpart for Country teams, ensuring two-way flow of information on sell-out, inventory, inbounds and execution risks.
   • Ensure SEA priorities are embedded into country operating rhythms, calendars and execution plans.
   • Consolidate country inputs into a single SEA execution view that supports faster, better-informed regional decisions.
6. Leadership & Team Development
   • Lead, coach and develop the Wholesale Planning & Operations team (Manager and Planner).
   • Set clear priorities, ways of working and performance standards to ensure high-quality delivery and continuous improvement.

Key Relationships

• SEA Key Account Management
• SEA Finance
• SEA Supply Chain
• SEA Category & Assortment Planning
• Country Finance, Wholesale & Customer Service teams
• EM Wholesale Strategy
• EM Data & Analytics
• EM & Global IT

Knowledge, Skills and Abilities

• Strong understanding of wholesale commercial dynamics, including sell-in, sell-out, phasing and inventory exposure
• Proven experience leading business performance management, including hindsight, deep-dives and executive-level reporting
• Ability to translate complex data into clear commercial and operational priorities
• Strong analytical, planning and scenario-building capability
• Proven ability to influence and align cross-functional, regional and country stakeholders
• Excellent communication and stakeholder-management skills
• Advanced proficiency in Excel and business intelligence tools (e.g. Power BI, MicroStrategy)
• Structured, detail-oriented and comfortable operating in a fast-paced, regional environment
• Fluent English

Requisite Education and Experience / Minimum Qualifications

• University degree preferred
• 5–8+ years of experience in wholesale planning, business analytics, commercial operations or supply-chain-enabled commercial roles
• Proven experience working across Sales, Finance and Supply Chain in a regional or multi-country environment
• Experience in sportswear, fashion, footwear or FMCG preferred