Senior / Head Creative Director

L&B Fitness Sdn Bhd; Kuala Lumpur; On-site; MYR 120,000 - 170,000; Full time

Job summary

A leading fitness company in Kuala Lumpur seeks a Head Creative Director to lead creative direction for various brands. You will oversee visual identity and manage a talented team to ensure consistent branding across all platforms. The ideal candidate has over 7 years of experience, with a proven track record in lifestyle and wellness brands. This role requires strong project management skills and expertise in design tools like Adobe Creative Suite. Join us in shaping the creative narrative and visual language for our brands.

Qualifications

• 7+ years of creative experience with leadership role for at least 3 years.
• Proven track record in lifestyle, wellness, or premium brands.
• Strong portfolio demonstrating brand-building and campaign design.

Responsibilities

• Lead and manage the creative direction for all brands.
• Oversee multi-brand coherence across all channels and formats.
• Manage and mentor an in-house creative team to align with business goals.

Skills

Creative leadership

Project management

Visual design

Team collaboration

Brand strategy

Tools

Adobe Creative Suite

Digital content creation tools

Job description

As Head Creative Director, you’ll take the lead in bringing our brands to life — overseeing everything from visual identity and campaigns to digital and in-person experiences. You’ll manage a talented team of designers and content creators, partnering with marketing and operations to ensure every touchpoint feels consistent, elevated, and true to our brand ethos.

Brand Leadership

• Define and uphold the creative direction and visual identity for each brand under the group.
• Ensure brand consistency and alignment with overall business strategy, tone, and positioning.
• Oversee multi-brand coherence across digital, print, social, and on-ground experiences.
• Define and evolve the creative vision and brand identity for each brand under the group.
• Translate brand strategies into inspiring, customer-focused creative concepts.
• Oversee creative development from concept to execution — across design, copy, and content.
• Maintain a strong pulse on creative, digital, and cultural trends to keep storytelling fresh and relevant.

Design & Visual Execution

• Take a hands‑on role in producing high‑quality graphic designs for digital, print, and environmental use when needed.
• Oversee and refine design work produced by the team — ensuring visual excellence, brand consistency, and attention to detail.
• Develop and evolve templates, layouts, and assets that streamline content creation while maintaining brand integrity.
• Collaborate with the design team to conceptualize new visuals, campaign materials, and brand collateral that elevate the overall aesthetic of each brand.

Campaign & Content Oversight

• Conceptualize and direct campaigns across digital, social, and physical touchpoints.
• Collaborate with photographers, stylists, and videographers to bring brand narratives to life.
• Oversee photoshoots, video production, and social content creation.
• Review and approve creative outputs to ensure visual and tonal consistency.

Brand Development & Growth

• Evolve and maintain brand guidelines and visual systems across all brands.
• Lead creative direction for new brand launches, product lines, and campaign rollouts.
• Partner with marketing to develop impactful creative strategies that drive engagement and awareness.
• Manage and mentor an in‑house creative team of designers and content creators.
• Foster a collaborative environment that encourages creativity, ownership, and innovation.
• Work cross‑functionally with marketing, brand, and operations teams to align creative direction with business goals.
• Manage multiple projects, priorities, and deadlines effectively across different brands.
• Champion creative excellence and forward‑thinking design approaches.
• Encourage experimentation with new tools, formats, and storytelling methods.
• Contribute to shaping the creative culture and visual language of the entire group.

Requirements

• 7+ years of creative experience, with at least 3 years in a leadership role.
• Proven track record in lifestyle, wellness, hospitality, or premium consumer brands.
• Strong portfolio demonstrating brand‑building, campaign design, and creative direction across digital and physical mediums.
• Deep understanding of aesthetics, trends, and customer psychology.
• Excellent communication, leadership, and project management skills.
• Proficient in Adobe Creative Suite and familiarity with video, motion, and digital content creation tools.

Nice to Have

• Experience developing creative direction for wellness, fitness, or lifestyle brands.
• Ability to work across multiple brands with distinct identities while maintaining consistency in quality and tone.
• Strong understanding of social media trends, storytelling, and digital‑first content strategies.
• Experience with campaign shoots, styling, or creative production.