Senior Executive in Digital Marketing

Bio Harvest Sdn Bhd; Rawang; On-site; MYR 200,000 - 250,000; Full time

Job summary

A skincare brand company in Rawang is seeking a strategic Senior Executive - Digital Marketing to lead performance marketing across its brands. The ideal candidate will have 3–5 years of experience in digital marketing, expertise in ad management tools, and strong analytical skills. Responsibilities include developing paid media strategies, driving SEO initiatives, and mentoring junior staff. This role is vital for optimizing digital growth in the fast-evolving skincare market, requiring a proactive and results-driven mindset.

Qualifications

• 3–5 years of hands-on experience in digital/performance marketing.
• Expertise in managing digital ad campaigns across multiple platforms.
• Experience with customer behavior analysis and attribution models.

Responsibilities

• Develop and execute full-funnel paid media strategies.
• Lead digital campaign planning and collaboration with creative teams.
• Drive SEO and guide content direction for organic growth.
• Supervise and mentor junior executives in a high-performance culture.

Skills

Analytical skills

Copywriting

Performance marketing

AI marketing tools

Education

Bachelor’s degree in Marketing, Communications, IT

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Google Analytics

Job description

Bio Harvest Sdn Bhd is seeking a data-driven and strategic Senior Executive - Digital Marketing to lead performance marketing and growth initiatives across our organic skincare brands (Buds Organics, Dr. Buds, Iremia, Buddies, Esmeria). In 2026, digital marketing is no longer just about visibility, it is about measurable growth and customer lifetime value.

The ideal candidate thrives on data, has a sharp creative eye for digital hooks, and leverages AI and automation to keep our brands ahead in the fast-evolving skincare market.

Responsibilities

• Develop and execute full-funnel paid media strategies across Meta, Google, and TikTok, managing significant budgets to optimize for ROAS, CPA, and overall revenue growth.
• Lead digital campaign planning across all markets; collaborate with creative teams to define angles, “hooks,” and audience insights for contents.
• Conduct deep-dive analyses on customer behavior and attribution models to refine marketing spend and strategy.
• Drive SEO initiatives and guide content direction for organic traffic growth.
• Implement testing frameworks for creatives, audiences, and landing pages to improve performance.
• Supervise and mentor junior executives and foster high-performance culture.

Requirements

• Bachelor’s degree in Marketing, Communications, IT, or related field.
• 3–5 years of hands‑on experience in digital/performance marketing (FMCG or beauty industry preferred).
• Expertise in Meta Ads Manager, Google Ads, TikTok Ads, and marketplace advertising (Shopee/Lazada).
• Strong analytical skills with experience in Google Analytics and ad platforms into actionable business strategies.
• Familiarity with AI marketing tools for content optimization and workflow automation.
• Strong understanding of performance marketing frameworks and the ability to manage multiple brands across diverse markets.
• Strong copywriting instincts and ability to guide creative teams.
• Proactive, organized, and results‑driven mindset.

Unlock job insights

1. Which of the following statements best describes your right to work in Malaysia?
2. What’s your expected monthly basic salary?
3. How many years of digital marketing experience do you have?
4. Are you experienced with copy writing and content creation?
5. Which of the following online advertising methods do you have experience with?