Senior Executive Digital Marketing

Lyreco Singapore Malaysia; Johor; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading company in digital marketing is looking for a strategic digital marketing specialist based in Johor, Malaysia. The role involves developing and implementing comprehensive digital marketing plans to support business strategies across Singapore and Malaysia. Ideal candidates have a Bachelor’s degree in Marketing and a minimum of 3 years’ experience in digital marketing roles, with a solid understanding of the local digital media landscape. Fluency in English and experience with various digital channels are required.

Qualifications

• Minimum 3 years of experience in brand/customer digital marketing.
• Strong understanding of Singapore and Malaysia’s digital media landscape.
• Ability to manage multiple digital marketing channels effectively.

Responsibilities

• Develop and implement digital marketing plans.
• Manage the company's website content.
• Monitor digital platforms' performance.

Skills

Digital marketing

SEO optimization

PPC

Communication

Data analysis

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Meta Ads

TikTok

e-mail marketing tools

Job description

Overview

This role will report to the Customer Marketing Manager. The candidate will be required to have good knowledge and skills to develop and implement digital marketing plans for supporting company's Go-to-market strategies. The role is strategic and key to accelerating business productivity and market penetration through a winning digital marketing strategy and transformation of our business.

Responsibilities

• Develops and implements digital marketing plans to support company's Go-to-market strategies in Singapore and Malaysia.


• Develops and implements customer marketing and corporate marketing communication plans to support Category development strategies


• Support in driving Global and local transformation projects to accelerate readiness of e-business, including e-shop, content management, database management etc.


• Manage day to day development of company website(s) to ensure contents are scheduled and updated effectively. I.e. Corporate website, webshops, and digital campaigns.


• Monitor, measure, and track all relevant digital platforms' performance (e.g. google analytics and AdWords) to ensure effectiveness of the tool used to meet the marketing KPIs and objectives.


• Manage and utilize digital budget effectively to achieve maximum ROI Actively engage and improvise SEO optimization, PPC, Marketing Generation tools (Trovus) and other digital marketing tools to meet company expectation


• Pick up new activities that fall broadly in the purpose of the role

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, Media, IT/Digital Media, or a related field


• Experience managing multiple digital channels (Google Ads, Meta Ads, TikTok, SEO/SEM, e-mail marketing)


• Effective communicator; well verse in verbal and written communication in English


• Min 3 years working experience in brand / customer digital marketing related roles in Consumer Products (B2C) or B2B industry. Understanding and experience in omni-channel marketing is a pre-requisite to this role. Good understanding of Singapore and Malaysia’s digital media landscape. Cultural nuances and working experience with/in Singapore and Malaysia, is a bonus for this role.