Senior Channel Marketing – Industrial Automation & Digital Energy

Schneider Electric North America; Petaling Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading global energy company is seeking a Channel Marketing Senior Specialist to drive channel transformation, enhance partner engagement, and develop strategies for growth. The ideal candidate should have over 8 years of experience in channel marketing and a strong background in technology. This position is integral to building a thriving partner ecosystem that promotes innovation and sustainability.

Qualifications

• Minimum 8 years experience in channel marketing.
• Understanding of the channel and technology ecosystem.
• Background in engineering (Electrical and Automation) is advantageous.

Responsibilities

• Drive channel transformation initiatives to optimize partner engagement.
• Identify and prioritize high-potential partners.
• Design and implement channel programs to enhance partner engagement.

Skills

Channel Marketing

Strategic Thinking

Interpersonal Skills

Fluency in English

Education

Tertiary degree in electrical engineering, sales or marketing

Job description

Overview

The Channel Marketing Senior Specialist plays a pivotal role in accelerating growth and market share for the Industrial Automation (IA) & Digital Energy (DE) divisions by developing and executing channel strategies that empower and engage key partners—System Integrators, EcoXperts, OEMs, Distributors, and Tier 2 partners such as Panel Builders and Dealers. This role is instrumental in building a loyal, self-sustaining ecosystem that delivers differentiated value through Schneider Electric’s solutions.

Key Responsibilities

• Channel Strategy & Transformation
  • Drive channel transformation initiatives to optimize partner mix, coverage, and engagement models, ensuring alignment with AMSP priorities.
  • Conduct TAM/SAM/PAM analysis to identify growth opportunities across targeted channels.
  • Conduct environmental scans (e.g., SWOT, competitive analysis) to inform go-to-market plans.
  • Define and evolve channel personas, integrating digital tools, training, and incentive programs to enhance partner experience and loyalty.
• Partner Profiling & Ecosystem Development
  • Identify and prioritize high-potential partners using profiling tools and opportunity-fit models.
  • Expand the partner ecosystem by onboarding and nurturing System Integrators, OEMs, and Tier 2 Panel Builders aligned with strategic verticals (e.g., buildings, infrastructure, manufacturing).
  • Drive cross-segment synergies and upsell/cross-sell opportunities across IA and DE portfolios.
• Program Design & Execution
  • Design and implement channel programs that enhance partner engagement, loyalty, and performance.
  • Define commercial policies (rebates, MDF) and evolve channel personas through structured benefits such as training, mySchneider rewards, and digital enablement.
  • Lead the deployment of scalable marketing campaigns, co-branded initiatives, and digital tools to support partner-led demand generation.
• Performance Monitoring & ROI
  • Track and analyze channel performance using KPIs and dashboards to ensure program effectiveness and partner contribution to sales.
  • Continuously refine strategies based on data insights and market feedback.
• Enablement & Experience
  • Deliver best-in-class partner experiences through tailored enablement journeys, including online learning, instructor-led sessions, and job aids.
  • Collaborate with internal stakeholders (Sales, Offer Marketing, Pricing, Commercial Excellence) to ensure alignment and execution excellence.

Qualifications

• Tertiary degree in electrical engineering, sales or marketing
• Minimum 8 years experience in channel marketing
• Understanding of the channel, the technology ecosystem, and working knowledge of the fundamentals of technology.
• Proactive and contributing to the team with new initiatives to accelerate revenue
• Background in engineering (Electrical and Automation) would be advantageous
• Strategic thinking and good interpersonal skills
• Fluent in English, both spoken and written

About Schneider Electric & IMPACT

Looking to make an IMPACT with your career? When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – start with us. IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world. We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one. Become an IMPACT Maker with Schneider Electric – apply today!

€36 billion global revenue • +13% organic growth • 150 000+ employees in 100+ countries • #1 on the Global 100 World’s most sustainable corporations

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

Note: This position will be posted until filled.