Senior Ad Operations Specialist (Programmatic Advertising)

Cognizant; Kuala Lumpur; Hybrid; MYR 60,000 - 80,000; Full time

Job summary

A global technology company is seeking an Ad Operations Specialist in Kuala Lumpur to manage the end-to-end lifecycle of advertising campaigns. This role involves media plan reviews, trafficking, QA, and performance reporting, requiring proficiency in various ad servers and DSPs. Candidates should have 2-6 years of relevant experience and effective communication skills. The initial phase requires in-office presence, transitioning to a hybrid work arrangement. Competitive compensation and growth opportunities are provided.

Qualifications

• Minimum 2 years and up to 6 years of experience in a similar role.
• Proficiency in ad servers and DSPs, including Google Ad Manager, DV360, and Amazon DSP.
• Effective communication skills for stakeholder engagement.

Responsibilities

• Review and QC media plans, building orders in ad servers.
• Trafficking campaigns including tag implementation and targeting setup.
• Generate performance reports and billing reconciliations.

Skills

Proficiency in ad servers and DSPs

Experience with trafficking tools

Familiarity with workflow and CRM tools

Understanding of CTV/OTT, video, and display ecosystems

Effective stakeholder engagement

Education

Any graduation – business or technical

Tools

Google Ad Manager

DV360

TTD

Yahoo DSP

Amazon DSP

Jira

Salesforce

Job description

Job Description:

• The Ad Operations Specialist will be responsible for executing and managing the end-to-end lifecycle of advertising campaigns across proprietary ad platforms. This includes media plan review, trafficking, QA, reporting, and optimization for both direct IO and programmatic campaigns. The role demands precision, speed, and proactive communication to ensure campaigns meet the standards for quality, compliance, and performance.

Key Responsibilities:

• Review and QC media plans; build orders in customer’s proprietary ad server
• Handle creative asset submission and metadata entry
• Trafficking campaigns including tag implementation, targeting setup, and frequency capping
• Conduct thorough QA checks pre-launch and during campaign flight
• Activate campaigns and monitor pacing, flagging risks proactively
• Generate and deliver performance reports and billing reconciliations
• Collaborate with global teams and support 12/7 operations across time zones

Required Skills & Experience:

• Any graduation – business or technical
• Minimum 2 years’ and up to 6 years’ experience in a similar role
• Proficiency in ad servers and DSPs Required Skills & Experience (DSPs (e.g., Google Ad Manager, DV360, TTD, Yahoo DSP, Amazon DSP).
• Experience with trafficking tools and reporting platforms
• Familiarity with workflow and CRM tools: Jira, Salesforce
• Understanding of CTV/OTT, video, and display ecosystems
• Collaboration & Communication: Effective stakeholder engagement, proactive issue resolution, and seamless workflow integration

Additional information:

• 3-4 rounds of interview (Virtual)
• Intake date is on 19 January 2026
• First 3 months - will be based in the office, in KL office
• Post 3 months - Hybrid work arrangement to kickstart