Sales Director

Amazin' Graze; Kuala Lumpur; On-site; MYR 250,000 - 300,000; Full time

Job summary

A leading health snack innovator is seeking a driven sales leader based in Kuala Lumpur to spearhead growth across Southeast Asia. The ideal candidate will have 8+ years of experience in FMCG sales, focusing on business development and key account management. Responsibilities include expanding market presence, negotiating retailer terms, and executing strategic planning. The role necessitates strong analytical skills and the ability to thrive in a fast-paced environment. Join a mission-driven team changing the way Asia snacks!

Qualifications

• Over 8 years of FMCG sales experience in Southeast Asia.
• Proven ability to lead negotiation and account management.
• Strong analytical and forecasting capabilities.

Responsibilities

• Drive expansion across multiple Southeast Asian markets.
• Manage key accounts with revenue accountability.
• Lead business development and open new retail channels.
• Forecast and maintain market supply effectively.
• Negotiate pricing and evaluate promotional ROI.
• Develop a commercial calendar for the brands.

Skills

FMCG sales leadership

Negotiation skills

Commercial acumen

Business development

Analytical skills

Relationship building

Decisive judgement

Job description

The role drives commercial growth across Amazin Graze and Health Lab in Southeast Asia.

It leads sales expansion, key account management, and new market development. The position supports the two‑year business plan through disciplined execution, strong forecasting, and channel growth.

Responsibilities

• Drive expansion across Malaysia, the Philippines, Singapore, Thailand and Indonesia.
• Lead business development and open new retailers, distributors and markets.
• Manage key accounts with clear revenue, margin and trade spend accountability.
• Plan and execute range reviews, promotional plans and channel strategies.
• Launch new products and secure strong retail presence.
• Forecast accurately and maintain strong in‑market supply.
• Review category and channel performance and act early on trends or risks.
• Build and manage a strong pipeline for both brands.
• Lead merchandiser teams or field partners to ensure strong store execution.
• Conduct market visits for operational checks, relationships and competitive insight.
• Negotiate pricing, terms, space, campaigns and off‑location activity.
• Control trade spend and evaluate promotional ROI.
• Deliver profitable P&Ls across markets and channels.
• Develop and execute a commercial calendar across both brands.
• Run structured reporting on performance, forecasts and risks.
• Protect and grow POG positions and availability.
• Represent and promote brand values across all markets.

Required experience & competencies

• 8+ years FMCG sales leadership in modern trade within SEA.
• Strong negotiation, commercial and key account skills.
• Experience in business development across multiple markets.
• Strong forecasting, analytical and planning capability.
• Ability to manage merchandisers or field partners.
• Operates well in fast‑paced, growth environments.
• Clear communication, strong relationship building, and decisive judgement.

Amazin’ Graze is a local innovator in Asia in the art of making healthy, delicious, and affordable treats! Our mission is straightforward: Let’s change the way we snack. All our products are freshly baked with love by local communities. We steer clear from refined sugars and salt, and adopt the no artificial preservatives, flavouring or colouring approach across all product ranges. We truly believe in EATING RIGHT, NOT LESS. We want to show the world that healthy eating can be exciting!

We currently operate an active e‑Commerce platform across Malaysia, Singapore and Hong Kong and work with more than 200 health & wellness business partners. We love to eat good food, innovate and are super proud of our Asian heritage. Our goal is to become the next largest consumer health food brand across Asia and beyond.