Regional Head of Media

Lion Digital Malaysia; Kuala Lumpur; On-site; MYR 150,000 - 210,000; Full time

Job summary

A leading digital agency is seeking a Regional Head of Media to lead media strategy across Malaysia, Singapore, and Indonesia. This role requires 12-15+ years of experience in media strategy, planning, and team leadership. The candidate will oversee integrated media planning and optimization, ensuring quality and consistency across markets. Direct collaboration with finance and cross-functional teams is essential for successful outcomes. An opportunity to develop a high-performing media department in a dynamic environment awaits.

Qualifications

• 12–15+ years of experience in media strategy, planning, buying, and performance roles across SEA markets.
• Proven experience leading media teams across multiple markets or regions.
• Strong hands-on understanding of digital media platforms and performance models.

Responsibilities

• Lead the development of integrated media strategies across MY, SG, and ID.
• Oversee end-to-end integrated media planning, buying, and optimisation.
• Lead, mentor, and develop the media department across multiple regions.
• Partner closely with Creative, Strategy, and Client Services leaders.

Skills

Media strategy

Media planning

Digital media platforms

Team leadership

Performance governance

Job description

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Lion & Lion is seeking a Regional Head of Media to lead the agency’s media function across Malaysia, Singapore, and Indonesia, with full accountability for media strategy, planning, execution, performance, and commercial discipline.

This role is critical in ensuring media operates as a scalable, consistent, and commercially responsible regional capability.

The Regional Head of Media will serve as the main point of ownership for media outcomes across markets, ensuring quality, consistency, and accountability at scale.

Key Responsibilities

Regional Media Strategy & Leadership

Lead the development of integrated media strategies across MY, SG, and ID, aligned with client business objectives and regional priorities.

Ensure media thinking consistently supports broader brand, creative, and business outcomes.

Elevate media from executional delivery to strategic partnership across key regional clients.

Planning, Buying & Performance Governance

Oversee end-to-end integrated media planning, buying, and optimisation across key platforms (Traditional and digital channels such as Meta, Google, TikTok, Programmatic, Search, etc.).

Establish consistent regional standards for performance measurement, reporting, learning agendas, and optimisation practices.

Own media scoping, pricing logic, and delivery feasibility across pitches, renewals, and regional expansions.

Ensure alignment between what is sold, scoped, priced, and delivered, reducing margin leakage across markets.

Partner closely with Finance to track GP, utilisation, and cost efficiency across regional media accounts.

Team Leadership & Capability Development

Lead, mentor, and develop the media department across Malaysia, Singapore, and Indonesia.

Set clear expectations for output quality, decision-making authority, and accountability.

Build bench strength and succession planning to reduce dependency on individual contributors.

Cross-Functional & New Business Support

Partner closely with Creative, Strategy, and Client Services leaders to deliver integrated regional solutions.

Act as the senior media authority in new business pitches and regional account growth initiatives.

Support smoother transitions from pitch to onboarding through clear media frameworks and governance.

Candidate Profile

Experience

12–15+ years of experience in media strategy, planning, buying, and performance roles across SEA markets.

Proven experience leading media teams across multiple markets or regions.

Strong hands-on understanding of digital media platforms and performance models.

Experience managing large, complex, or regional client accounts, including engagements of senior clients and internal leadership.