Regional Digital Marketing Lead (SEA)

MST Golf Group; Subang Jaya; On-site; MYR 60,000 - 85,000; Full time

Job summary

A leading retail company in Malaysia is seeking a Senior Digital Marketing Executive (Regional) to enhance its digital marketing capabilities across multiple markets. The role involves managing performance marketing campaigns, executing email marketing initiatives, and collaborating with various teams to ensure brand consistency. Candidates should possess 4-7 years of digital marketing experience, especially with paid media on Google and Meta platforms. This position offers comprehensive benefits and a collaborative work culture.

Benefits

Comprehensive medical and dental insurance

Generous annual leave

Opportunities for professional development

Discounts on products and services

Dynamic work culture

Qualifications

• Minimum 4-7 years of hands-on digital marketing experience, preferably in retail, lifestyle, or e-commerce.
• Strong experience managing paid media campaigns on Meta and Google platforms.
• Experience with email marketing platforms like Dotdigital.

Responsibilities

• Plan, execute, and optimise paid advertising campaigns across various platforms.
• Execute email marketing campaigns ensuring brand consistency.
• Support and manage affiliate initiatives with performance measurement.

Skills

Paid media management

Email marketing

Data analysis

Performance reporting

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Tools

Dotdigital

Google Analytics

Meta (Facebook & Instagram)

Google Ads

TikTok

Job description

A leading retail company in Malaysia is seeking a Senior Digital Marketing Executive (Regional) to enhance its digital marketing capabilities across multiple markets. The role involves managing performance marketing campaigns, executing email marketing initiatives, and collaborating with various teams to ensure brand consistency. Candidates should possess 4-7 years of digital marketing experience, especially with paid media on Google and Meta platforms. This position offers comprehensive benefits and a collaborative work culture.