Quality Analyst - Ad Operations (Programmatic Advertising)

Cognizant Global; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A prominent technology firm in Kuala Lumpur is seeking a Quality Analyst to ensure flawless campaign operations before launching. This role involves pre-flight audits, creative validations, and targeting checks across various platforms. The ideal candidate will possess 3-6 years of experience in the ad operations field, strong proficiency in ad servers, and a keen attention to detail to catch configuration errors. A hybrid work arrangement will commence after the initial three months in the office.

Qualifications

• 3–6 years of experience in ad operations or a similar field.
• Strong knowledge of DSPs and ad servers.
• Experience with debugging tools to troubleshoot ad issues.

Responsibilities

• Conduct pre-flight audits of campaign setups.
• Validate creative assets for compliance and function.
• Verify line item targeting logic to prevent delivery errors.
• Log defects in the error tracking system and provide feedback.
• Monitor live campaigns for tracking issues.

Skills

Ad server proficiency

Attention to detail

Technical debugging skills

Knowledge of VAST/VPAID standards

Tools

Google Ad Manager

DV360

Chrome Developer Tools

Job description

Quality Analyst - Ad Operations (Programmatic Advertising)

The Quality Analyst is the first line of defense in our campaign operations. While the Ad Ops Specialists build the campaigns, your role is to ensure those builds are flawless before they go live. You will conduct daily audits of media plans, creative implementations, and targeting setups across proprietary platforms and major DSPs/Ad Servers. This role requires a “detective mindset” to catch errors in metadata, flight dates, and VAST tags before they impact the client.

Key Responsibilities

• Pre-Flight Audits: Perform detailed QC on campaign setups (Direct IO and Programmatic) against the signed Media Plan. Verify flight dates, budget caps, pacing settings, and rate types.
• Creative QA: Validate creative assets for compliance (specs, file size, SSL compliance) and function. Test 3rd‑party tags and HTML5 assets to ensure click‑through URLs and impression trackers fire correctly.
• Targeting Verification: rigorously check line item targeting logic (Geo, Device, Audience Segments, Key‑Values) to prevent wastage or delivery errors.
• Error Reporting & Feedback: Log all defects in the error tracking system (e.g., Jira). Provide direct, constructive feedback to Ad Ops Specialists to help them correct mistakes.
• Live Campaign Monitoring: Conduct “Day 2” checks to ensure live campaigns are tracking and pacing as expected. Investigate discrepancies between the Ad Server and 3rd‑party verification vendors (e.g., IAS, MOAT).
• SOP Adherence: Ensure all trafficking teams are following the latest Standard Operating Procedures for the customer’s proprietary tools.

Required Skills & Experience

• Experience: 3–6 Years
• Platform Mastery: Proficiency in ad servers and DSPs (Google Ad Manager, DV360, TTD, Yahoo DSP, Amazon DSP). You must know some of these platforms well enough to spot subtle configuration errors.
• Technical Debugging: Proficiency with web debugging tools (Chrome Developer Tools, Ghostery, Charles Proxy, or Fiddler) to troubleshoot tag firing and VAST errors.
• Video/CTV Knowledge: Strong understanding of VAST/VPAID standards and common errors associated with OTT/CTV environments.
• Attention to Detail: Ability to spot a single missing digit in a deal ID or a misconfigured geo‑target among hundreds of line items.

Additional Information

• 3–4 rounds of interview (Virtual)
• Intake date is on 19 January 2026
• First 3 months – will be based in the office, in KL office
• Post 3 months – Hybrid work arrangement to kickstart

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