Public Relations (PR) & Social Media Executive

Bridges PR & Events; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic communications agency in Kuala Lumpur is seeking a passionate PR & Social Media Executive to manage relationships with media, develop content for various platforms, and support campaign initiatives. Ideal candidates should possess a relevant degree, be organized, and thrive in a fast-paced environment. Fresh graduates are welcome to apply, but those with 1-2 years of experience in PR or social media are preferred. This role offers flexibility, ongoing learning opportunities, and a supportive team culture.

Benefits

Medical and insurance coverage

Performance bonus

Year-end bonus

Annual salary increment

Yearly company trip

Flexible working hours

Qualifications

• Fresh graduates encouraged to apply; 1-2 years of experience preferred.
• High degree of organization and capability to manage multiple projects.
• Comfortable in a fast-paced, hands-on environment.
• Familiar with media relations and influencer engagement.

Responsibilities

• Cultivate and manage relationships with media and influencers.
• Develop and implement content calendars for social platforms.
• Prepare performance reports with actionable insights.
• Support campaign ideation and client management.

Skills

Strong command of English

Strong command of Bahasa Malaysia

Content development

Relationship management

Social media management

Basic visual editing skills (e.g., Canva)

Education

Degree in Public Relations, Communications, Marketing, or related field

Job description

Public Relations (PR) & Social Media Executive

ABOUT US: Bridges PR is a forward-thinking, award-winning communications agency based in Malaysia, specialising in marketing communications, particularly within the beauty, lifestyle, and FMCG categories. We’re known for being agile, creative, and results-driven. Our work culture is rooted in bold ideas, quality execution, and a team-first mindset. We’re fast-paced, expressive, and hands-on, committed to delivering meaningful impact for our clients through storytelling that connects and strategies that convert.

We’re looking for a PR & Social Media Executive who is not only passionate about the industry but also thrives in a high-energy environment and isn’t afraid to roll up their sleeves to get things done.

Key Responsibilities

Public Relations

• Cultivate and manage strong relationships with media, journalists, influencers, and KOLs—especially within the FMCG and lifestyle space.
• Draft and distribute press releases, media kits, and communication materials that align with brand voice and campaign objectives.
• Support media engagements, including story pitching, coordinating interviews, and ensuring smooth execution of media-related activities.

Social Media Management

• Develop and implement content calendars across key social platforms (Facebook, Instagram, LinkedIn, TikTok, or X) for various clients.
• Monitor and respond to audience engagement—including comments and DMs—in a timely and brand-aligned manner.
• Track performance metrics and optimize content for reach, engagement, and growth.

Content & Campaign Support

• Collaborate with internal teams to develop engaging content ideas for both PR and digital platforms, including copy, visuals, and short-form videos.
• Support campaign ideation and assist in proposal development for new pitches and ongoing projects.
• Participate in brainstorming sessions and contribute relevant, trend-driven, and strategic ideas.

Client & Project Management

• Support the day-to-day execution of PR and social media initiatives across multiple clients or campaigns.
• Liaise with vendors, influencers, KOLs, and suppliers to ensure smooth campaign coordination.
• Report to account managers and collaborate with other departments to ensure consistent delivery and results.

Analytics & Reporting

• Prepare performance reports and PR coverage summaries with insights and actionable recommendations.
• Use data to guide strategic refinement and content direction.

Requirements

• Degree in Public Relations, Communications, Marketing, or a related field.
• Fresh graduates are encouraged to apply. Candidates with 1–2 years of experience in PR, social media, or communications (especially within agencies or FMCG-related accounts) are highly preferred.
• A natural communicator with a flair for storytelling and the ability to adapt tone across different clients and industries.
• Highly organised, resourceful, and capable of managing multiple timelines and deliverables simultaneously.
• Comfortable working in a hands-on, fast-paced environment—willing to learn, contribute, and go the extra mile.
• Familiar with media relations, influencer engagement, and digital content development.
• Basic visual editing or social media content creation skills (e.g., Canva or CapCut) is a plus.

Language Requirements

• Strong command of English and Bahasa Malaysia, both written and spoken, is required.
• For Chinese-speaking applicants, fluency in Mandarin (reading and writing) will be considered a strong advantage.

What We Offer

• Full-time position with flexible working hours.
• Exposure to a wide range of exciting FMCG, lifestyle, and consumer brands.
• A supportive team culture that values creativity, ownership, and initiative.
• Ongoing learning opportunities and team development activities.
• A space to grow your voice, contribute ideas, and work on campaigns that make a difference.

Who Thrives Here

• Hands-on and unafraid to try new things.
• Curious and proactive—always seeking ways to improve.
• Collaborative and respectful, while confidently contributing to the bigger picture.
• Passionate about building great brands through thoughtful PR and engaging digital storytelling.

Additional Benefits (subject to company policy and terms)

• Medical and insurance coverage.
• Performance bonus.
• Year-end bonus.
• Annual salary increment.
• Yearly company trip.

We’re excited to meet people who bring fresh ideas, positive energy, and a drive to grow.