Public Relations Manager (Pre Opening) - Waldorf Astoria

Hilton Worldwide, Inc.; Kuala Lumpur; On-site; MYR 208,000 - 293,000; Full time

Job summary

A leading global hospitality company in Kuala Lumpur is seeking a Public Relations Manager to enhance brand visibility and reputation. The role requires expertise in developing communication strategies, managing media relations, and ensuring positive coverage. Successful candidates will have strong communication skills, experience in luxury hospitality, and the ability to build relationships with stakeholders. This position is crucial for a new property opening at Waldorf Astoria Kuala Lumpur.

Benefits

Competitive salary

Employee benefits

Career development opportunities

Qualifications

• Demonstrated success in managing public relations within a 5-star or ultra-luxury environment.
• Exceptional written and verbal communication abilities with a flair for crafting compelling narratives.
• Experience working cross-functionally with marketing, sales, and operations.

Responsibilities

• Cultivate relationships with journalists and bloggers.
• Develop and implement public relations strategies.
• Manage online reviews and foster positive engagement.

Skills

Public relations management

Media relations

Crisis communication

Social media management

Strategic thinking

Education

Bachelor's degree in Communications or related field

Job description

Job Description - Public Relations Manager (Pre Opening) - Waldorf Astoria (HOT0C3AJ)

Public Relations Manager (Pre Opening) - Waldorf Astoria

Job Number: HOT0C3AJ

Work Locations

Waldorf Astoria Kuala Lumpur
73, Jalan Raja Chulan, Bukit Bintang Kuala Lumpur 50200

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

If you appreciate the impact global travel can have on the world, you may be the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we’re here: to delight our guests, Team Members, and owners alike.

Are you a creative communicator with a passion for storytelling and building relationships? We invite you to join our prestigious team as a Public Relations Manager, where you will play a pivotal role in enhancing our brand’s visibility and reputation.

In this dynamic role, you will be at the forefront of developing and implementing innovative communication strategies that showcase our hotel’s exceptional services and exclusive events. Your expertise in crafting compelling press materials, managing media relations, and orchestrating promotional campaigns will be instrumental in ensuring our brand is positively perceived and prominently visible in the market. Your ability to build relationships with media, stakeholders, and guests will play a vital role in enhancing the hotel’s reputation and driving business success.

If you are ready to elevate our hotel’s presence and create captivating narratives that resonate with our distinguished guests, we would love to hear from you. Join us and be a part of a team that values excellence, creativity, and the art of hospitality.

What will I be doing?

• Cultivate and maintain strong, strategic relationships with journalists, bloggers, and key influencers to enhance brand visibility and secure positive media coverage.
• Act as the primary point of contact for media inquiries, ensuring timely responses and consistent, accurate messaging aligned with the company’s values and communication strategy.
• Strategic Communication
  • Develop and implement comprehensive public relations strategies that align with the hotel’s brand identity and business goals.
  • Craft compelling press releases, media kits, and communication materials to effectively highlight the hotel’s initiatives, milestones, and achievements.
  • Partner with marketing and sales teams to coordinate and elevate hotel events, campaigns, and brand initiatives across multiple channels.
  • Plan and execute press visits, media tours, and familiarization trips to effectively showcase the hotel’s unique offerings and guest experiences.
• Crisis Management
  • Develop and implement proactive crisis communication strategies to effectively manage potential issues that could impact the hotel’s reputation.
  • Serve as the primary liaison for public and media communications during emergencies, ensuring timely, transparent, and consistent messaging.
• Lead the hotel’s social media strategy in partnership with the marketing team, ensuring cohesive branding and engaging content across all digital platforms.
• Proactively monitor online reviews and guest feedback, fostering positive engagement and swiftly addressing concerns to uphold the hotel’s reputation and enhance guest satisfaction.
• Stakeholder Engagement
  • Foster strategic relationships with key stakeholders, including local businesses, tourism boards, and community organizations to enhance the hotel’s visibility and influence.
  • Represent the hotel at industry events, networking functions, and public forums, serving as a brand ambassador and strengthening community ties.
  • Track and evaluate the performance of public relations initiatives, delivering timely and insightful reports to senior management.
  • Analyze campaign outcomes and market trends to identify strategic opportunities for continuous improvement and enhanced brand impact.

What are we looking for?

• Demonstrated success in managing public relations within a 5-star or ultra-luxury hospitality environment.
• Familiarity with launching new hotel properties, including media outreach, brand positioning, and stakeholder engagement during pre-opening phases.
• Exceptional written and verbal communication abilities, with a flair for crafting compelling narratives and press materials. Proficiency in English is essential; additional languages are an asset.
• Strong network of media contacts across luxury, lifestyle, travel, and hospitality sectors.
• Proven ability to build and maintain relationships with journalists, influencers, and key opinion leaders.
• Hands‑on experience managing social media platforms and digital content strategies.
• Skilled in using analytics tools to monitor engagement, optimize campaigns, and report on performance.
• Ability to develop and execute innovative PR campaigns that align with the hotel’s brand identity and resonate with target audiences.
• Adept at handling sensitive situations with discretion, ensuring consistent messaging and protecting brand reputation.
• Strong organizational skills with the ability to manage multiple projects, events, and deadlines in a dynamic, fast‑paced environment.
• Experience working cross‑functionally with marketing, sales, operations, and executive leadership to ensure cohesive communication strategies.
• Strategic thinker with a focus on measurable outcomes, media Return on Investment, and continuous improvement of PR initiatives.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full‑service hotels and resorts to extended‑stay suites and mid‑priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!