Product Manager, Affluent Card Spends and Partnerships

HSBC; Kuala Lumpur; On-site; MYR 80,000 - 110,000; Full time

Job summary

A leading global bank is seeking a Manager for Affluent Spend & Partnerships in Kuala Lumpur. This role is responsible for driving spend growth, developing strategic partnerships, and enhancing customer engagement among affluent credit card customers. Candidates should possess a bachelor's degree and have 3-5 years of experience in relevant fields. Join to be part of a team focused on innovation and customer-centric solutions.

Qualifications

• 3-5 years of experience in credit cards, partnerships, portfolio management, marketing, or banking products.
• Strong ability to interpret data and drive actionable insights.
• Agile and customer-centric with the ability to manage multiple projects.

Responsibilities

• Develop and implement spend strategies to grow credit card usage.
• Identify and manage partnerships to enhance card value propositions.
• Ensure compliance with regulatory requirements for campaigns and partnerships.
• Curate premium experiences to strengthen brand affinity.

Skills

Analytical skills

Negotiation skills

Stakeholder management

Project management

Education

Bachelor's degree in business, Marketing, Finance, Economics

Job description

Some careers grow faster than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

At HSBC, our purpose is opening up a world of opportunity and by joining our team, you can be part of something bigger. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible.

In International Wealth and Premier Banking we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers look after their day-to-day finances and manage, protect and grow their wealth. Retail Banking plays a crucial role in executing the International Wealth and Premier Banking strategy, providing strategic advice, frameworks and guidance to markets, that ensure all customer journeys, products and services are sustainable, inclusive and built with customers at the heart. Retail Banking brings together a united retail business, made up of the following global teams: Segments, Retail Products, Shared Services Contact Centre, Distribution and Enablers spanning Customer Experience, Marketing, Data and Analytics, Business Architecture, Sustainability and Inclusion for International Wealth and Premier Banking.

Role Purpose

The Manager, Affluent Spend & Partnerships is responsible for developing and executing strategies that drive spend growth, engagement, and loyalty among affluent credit card customers. This role oversees strategic partnerships, premium lifestyle value propositions, and portfolio initiatives to deepen customer relationships and enhance card usage across key spend categories.

Key Responsibilities

1. Portfolio & Spend Management
   1. Develop and implement spend strategies to grow usage and share of wallet for affluent credit card products.
   2. Analyse portfolio performance, customer behaviour, and spend trends to identify opportunities for targeted campaigns.
   3. Drive annual spend growth targets through tactical and strategic initiatives across travel, luxury retail, dining, e-commerce, wellness, and premium lifestyle categories.
   4. Monitor campaign ROI, customer engagement, and KPIs to optimise existing programmes.
2. Partnership Acquisition & Management
   1. Identify, secure, and manage partnerships that enhance card value propositions covering airlines, hotels, luxury brands, lifestyle merchants and wellness providers.
   2. Negotiate commercial terms and funding structures with partners.
   3. Oversee end-to-end partnership execution, including offers, merchant-funded/non funded promotions, and exclusive cardholder experiences.
   4. Build strong relationships with internal stakeholders (Marketing, Digital, Legal, Compliance, Finance) and external partners.
3. Governance & Compliance
   1. Ensure all campaigns, promotions, and partnerships are aligned with regulatory requirements and internal risk policies.
   2. Manage partnership budgets, funding utilisation, and vendor documentation.
4. Customer Experience & Brand Engagement
   1. Curate differentiated affluent experiences, events, and loyalty touchpoints to strengthen brand affinity.
   2. Work with Marketing to roll out effective engagement campaigns tailored to affluent lifestyles.
   3. Ensure consistent premium customer experience across all touchpoints.

Qualifications & Requirements

1. Bachelor’s degree in business, Marketing, Finance, Economics, or related fields.
2. Minimum 3-5 years of experience in credit cards, partnerships, portfolio management, marketing, or banking products.
3. Strong analytical skills with ability to interpret data and drive actionable insights.
4. Excellent negotiation, communication, and stakeholder management skills.
5. Agile, customer-centric, and able to manage multiple projects simultaneously.

Key Competencies

1. Strategic thinking & commercial acumen
2. Partnership development & relationship building
3. Data-driven decision making
4. Project management
5. Customer experience mindsetAdaptability & problem solving

Due to local laws and governance, candidates with immediate right to work locally and no relocation need will be prioritised.

When applying, please submit a full resume and your local internal application policy should also be followed. For internal applicants with less than eighteen months in their current role, please also obtain and enclose line manager endorsement in the application.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.