PR Specialist (FMCG)

Michael Page; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading recruitment agency in Kuala Lumpur is seeking a PR Specialist to develop and execute public relations campaigns supporting brand objectives. The role involves managing media relations, drafting press releases, coordinating events, and enhancing public engagement. Ideal candidates will have strong communication skills, experience in event coordination, and a degree in relevant fields. This position offers a competitive salary and a comprehensive benefits package, promoting professional growth and work-life balance.

Benefits

Comprehensive benefits package

Engaging company culture

Competitive salary package

Qualifications

• Ability to manage multiple projects and meet deadlines effectively.
• Experience in the FMCG industry is a plus.

Responsibilities

• Coordinating events and promotional activities to enhance engagement.
• Monitoring and evaluating the effectiveness of PR strategies.
• Collaborating with the marketing team for brand alignment.
• Managing crisis communication and media inquiries.
• Overseeing content creation for press kits and newsletters.

Skills

Strong writing and communication skills

Event coordination

Stakeholder management

Social media proficiency

Analytical mindset

Education

Degree in Public Relations, Communications, Marketing or equivalent experience

Job description

As a PR Specialist, you will develop and execute public relations campaigns to support brand objectives, manage media relations, draft press releases, and build relationships with journalists. You will coordinate events and promotional activities to enhance public engagement, monitor and evaluate PR strategies, collaborate with marketing, manage crisis communication, and oversee content creation for press kits, newsletters, and other PR materials.

Gain regional PR exposure with a well-recognised consumer brand and shape brand voice while growing your strategic communication skills.

Responsibilities

• Coordinating events and promotional activities to enhance public engagement.
• Monitoring and evaluating the effectiveness of PR strategies and campaigns.
• Collaborating with the marketing team to ensure alignment with overall branding strategies.
• Managing crisis communication and providing timely responses to media inquiries.
• Overseeing content creation for press kits, newsletters, and other PR materials.

Qualifications

• Strong writing and communication skills for drafting press releases and media materials.
• Ability to manage multiple projects and meet deadlines effectively.
• Experience in event coordination and stakeholder management.
• Proficiency in using social media platforms for PR purposes.
• An analytical mindset to measure campaign success and adapt strategies.
• Degree in Public Relations, Communications, Marketing, or proven experience in public relations within the FMCG industry.

Benefits

• Comprehensive benefits package to support work‑life balance.
• Engaging company culture with a focus on innovation and teamwork.
• Competitive salary package and opportunities for professional growth in a supportive environment.

If you are passionate about public relations and the FMCG industry, this is a fantastic opportunity to grow your career. Apply now to join a thriving team!