PR & Consumer Activation Assistant Manager

Coty; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading beauty company is seeking an Assistant Manager in Kuala Lumpur. The role involves driving impactful marketing strategies and executing retail initiatives. Candidates should have a background in beauty with at least 5 years of experience, strong analytical skills, and expertise in managing marketing activities to enhance brand engagement in a competitive marketplace.

Qualifications

• Minimum 5 years of relevant experience in the beauty industry.
• Strong multi-tasking management skills in a fast-paced environment.
• Ability to analyze CRM data and provide actionable insights.

Responsibilities

• Develop and execute activation plans for FSS.
• Monitor and analyze CRM performance metrics.
• Collaborate with cross-functional teams for consistent messaging.
• Identify new consumer engagement opportunities.
• Manage influencer marketing and content strategy.

Skills

Brand Expertise

Retail marketing execution

Strong Communication

Analytical Skills

Proactive and Self-Motivated

Media contacts

Job description

Overview

PR & Consumer Activation Assistant Manager

Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.

About the role

We’re looking for an Assistant Manager to join the Malaysia team. The incumbent will be responsible not only for the commercial success of the business unit under his/her care, but also the acceleration of Coty’s ambitions through impactful marketing strategy and impeccable execution.

Responsibilities

1. Developing and Executing FSS Activation Plans
   • This includes creating promotional activities, display strategies, and retail media initiatives.
   • Plan and schedule all customer-facing activities with brand managers
   • Ensure all in-store activations are in line with brand/launch ambitions, enhancing the customer experience.
2. Monitoring and Analyzing CRM Performance
   • Measure and analyze consumer key performance indicators (KPIs) such as traffic flow, conversion rates, and consumer recruitment to assess the effectiveness of campaigns.
   • Oversee the end-to-end execution of CRM campaigns, from planning and audience segmentation to testing, QA, and post-campaign reporting.
   • Develop and execute CRM strategies, including lifecycle programs, loyalty strategies, and personalized campaigns.
3. Collaborating with Cross-Functional Teams
   • Close collaboration with brand, commercial, education and VM teams to ensure consistent brand messaging and seamless campaign execution.
4. Identifying and Leveraging New Opportunities
   • Stay informed about consumer trends and competitors’ activities to identify new ways to engage with consumers and enhance brand experiences.
   • Seek opportunities to collaborate with malls or fashion houses along with the brand team to enhance brand awareness and traffic.
5. Influencer Marketing, Content and Communication Management
   • Plan and execute the social media strategy across categories (Fragrance, Makeup and Skincare).
   • Understand influencer management tactics to drive traffic to online/offline sales touchpoints through social/KOL activities, and evaluate effectiveness with measurable KPIs.
   • Plan and develop winning contents to amplify brand awareness, attract, engage and convert consumers.
   • Collaborate with brand team to drive maximum synergy across different digital consumer touch points.
   • Execute media/consumer/KOL events such as launch press events, media trips, and consumer/influencers “Meet & Greet” events.
   • Manage all paid and unpaid influencer campaigns with agencies and be responsible for executions to drive negotiations and achieve best-in-class execution in line with brand spirit/positioning and global guidelines.

Key Skills and Qualifications

• Brand Expertise: A deep understanding of the brand and its target audience is crucial.
• Experience in Managing FSS: Proven experience in executing retail marketing and promotional activities in FSS is essential.
• Strong Communication and Interpersonal Skills: The assistant manager must be able to effectively communicate with various teams and stakeholders.
• Analytical Skills: The ability to analyze CRM data and provide actionable recommendations is important.
• Proactive and Self-Motivated: The role requires someone who can take initiative and drive results.
• Having the network of all media contacts including Traditional/Digital/Social and relevant lifestyle industry’s Influencers will be a plus.
• Min 5 years of relevant work experience preferably in beauty industry and prestige/luxury brand experience is preferred.
• High efficiency & strong multi-tasking management skill in fast-paced environment.

Country/Region: MY

City: Kuala Lumpur