Performance Marketing Specialist (Executive / Senior Executive)

dtcpay; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading payment service provider in Kuala Lumpur seeks a Performance Marketing Specialist to manage and optimize digital campaigns. The role requires a minimum of 3 years of experience, preferably within fintech or digital marketing. Responsibilities include planning, execution, and analysis of campaigns across platforms like Google and Meta, ensuring optimal performance through data-driven insights. Ideal candidates are analytical and detail-oriented, with hands-on experience using tools such as GA4 and Appsflyer.

Qualifications

• Minimum 3 years of experience in performance marketing or digital campaigns.
• Background in fintech, Web3, payments, or technology preferred.
• Hands-on experience with digital advertising platforms.

Responsibilities

• Plan and optimise paid campaigns across various digital channels.
• Manage targeting, A/B testing, and performance optimisation.
• Build dashboards and reports to analyse campaign data.

Skills

Performance marketing

Digital campaign management

Data analysis

Google Ads

Meta Ads

LinkedIn Campaign Manager

Tools

GA4

Appsflyer

Looker/Data Studio

Job description

Performance Marketing Specialist (Executive / Senior Executive)

dtcpay is a MAS licensed payment service provider that bridges traditional finance and digital assets. We enable businesses to accept and make payments in both fiat and digital currencies, delivering secure, efficient, and seamless payment experiences across borders. As we expand globally, we are shaping the future of digital payments.

We are also recognised as one of Singapore’s Top 10 Startups in the LinkedIn Top Startups 2025 list, a reflection of our momentum and the exciting journey ahead for our team.

We are seeking a data-driven Campaign & Performance Marketing Specialist to plan, launch, and optimise digital campaigns across paid and owned channels. The role focuses on driving user acquisition, engagement, and conversion through disciplined performance execution and data insights.

Whatyou'lldo:

Performance Marketing

• Plan and optimise paid campaigns across Google, Meta, LinkedIn, and other digital channels.
• Manage targeting, tracking, A/B testing, and performance optimisation.
• Monitor funnel metrics (CPC, CPA, CTR, CVR, ROAS) and deliver ROI-focused execution.
• Use Appsflyer for attribution, tracking, and campaign optimisation.

Campaign Management

• Run multi-channel campaigns supporting product launches and merchant acquisition.
• Coordinate with design, product, sales, and partnerships for assets and messaging.
• Ensure brand consistency and alignment with compliance requirements.

Analytics & Reporting

• Build dashboards and periodic reports using GA4, Appsflyer, and internal tools.
• Analyse campaign data to generate insights and actionable recommendations.
• Measure channel performance across the user journey.
• Identify new growth channels and run rapid experiments.
• Support CRM and lifecycle initiatives to improve retention and user engagement.

Whatarewelookingfor:

• Min. 3 years of experience in performance marketing or digital campaigns.
• Background in fintech, Web3, payments, or technology preferred.
• Hands‑on experience with Google Ads, Meta Ads, LinkedIn Campaign Manager.
• Strong knowledge of GA4, Looker/Data Studio, and Appsflyer.
• Analytical, detail-oriented, and able to manage multiple campaigns effectively.