Performance Marketing Specialist

ServAuto Sdn. Bhd.; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading automotive aftersales platform in Malaysia is seeking a Performance Marketing Specialist to drive paid acquisition through various digital channels. The ideal candidate will have 3–4 years of performance marketing experience, a proven track record with TikTok, Meta, and Google Ads, and strong analytical skills. Responsibilities include optimizing ad strategies, collaborating with creative teams, and analyzing performance data to scale customer acquisition efforts effectively. The role offers opportunities for growth and competitive benefits.

Benefits

Annual Leave

EPF / SOCSO / PCB

Medical Insurance

Training Provided

Qualifications

• 3–4 years’ experience in performance marketing, ideally in e-commerce or consumer brands.
• Proven track record managing paid ads across TikTok, Meta, and Google Ads.
• Strong analytical and problem-solving skills, able to turn data into creative direction.

Responsibilities

• Plan, execute, and scale paid campaigns across TikTok Ads, Meta Ads, and Google Ads.
• Work closely with the content and design team to create high-performing creatives.
• Conduct ongoing A/B testing for creatives, audiences, and landing pages.

Skills

Performance marketing

Paid media management

Analytical skills

Creative problem-solving

English proficiency

Malay proficiency

Mandarin proficiency

Tools

GA4

Meta Ads Manager

TikTok Ads Manager

Excel

Job description

ServAuto is a fast-growing automotive aftersales platform based in Malaysia. The company standardizes car care services and ancillaries experience from online to offline, offering transparent pricing and quality assurance through a trusted workshop network. ServAuto combines e-commerce scale with physical network reliability—connecting car owners to quality workshops for oil changes, window tinting, and automotive accessories with one transparent, consistent brand experience.

About ServAuto

ServAuto is a fast-growing automotive aftersales platform based in Malaysia. The company standardizes car care services and ancillaries experience from online to offline, offering transparent pricing and quality assurance through a trusted workshop network. ServAuto combines e-commerce scale with physical network reliability—connecting car owners to quality workshops for oil changes, window tinting, and automotive accessories with one transparent, consistent brand experience.

Role Overview

We are looking for a Performance Marketing Specialist to drive paid acquisition and conversion across multiple digital platforms. This role focuses on optimizing campaigns for ROI and scaling customer acquisition through Meta, Google, and TikTok Ads — with TikTok experience highly preferred.

Job Requirements

• 3–4 years’ experience in performance marketing, ideally in e-commerce or consumer brands.
• Proven track record managing paid ads across TikTok, Meta, and Google Ads.
• Deep understanding of campaign structures, audience segmentation, bidding models, and attribution.
• Skilled with GA4, Meta Ads Manager, TikTok Ads Manager, and Excel or dashboard tools.
• Strong analytical and problem-solving skills — able to turn data into creative direction.
• Good communicatior and proficient in English and Malay. Fluent in Mandarin is a plus.
• Highly independent, ROI-driven, and detail-oriented.

Key Responsibilities

• 1) Strategy & Execution
  • Plan, execute, and scale paid campaigns across TikTok Ads, Meta Ads, and Google Ads.
  • Build full-funnel ad strategies from awareness to conversion (CPM CPL CPS ROAS).
  • Continuously test new formats, creatives, and targeting strategies to optimize performance.
• 2) Creative Collaboration
  • Work closely with the content and design team to turn ideas into high-performing creatives.
  • Develop a systematic creative testing matrix (theme × format × audience) for insight learning.
• 3) Optimization & Analysis
  • Conduct ongoing A/B testing for creatives, audiences, and landing pages.
  • Track performance daily; analyze data to identify winning patterns and scaling opportunities.
  • Monitor and optimize for CAC, ROAS, CTR, CVR, and other key funnel metrics.
• 4) Reporting & Insights
  • Build clear and actionable performance dashboards for weekly and monthly reviews.
  • Present insights and recommendations directly to the CMO and Growth team.
  • Stay ahead of platform algorithm changes, attribution models, and emerging ad formats.

Benefits

• Annual Leave
• EPF / SOCSO / PCB
• Medical and Hospitalisation Leave
• Medical Insurance
• Training Provided