Marketing Specialist

INFRONT CONSULTING GROUP (M) SDN BHD; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A consulting firm in Petaling Jaya seeks a Digital Marketing and Event Coordinator to develop and implement marketing strategies that enhance brand visibility and drive engagement. The ideal candidate will have 3–5 years of experience in digital marketing and event management, proven event planning skills, and strong project management capabilities. Responsibilities include managing social media, coordinating events, and executing integrated campaigns to achieve marketing objectives.

Qualifications

• 3–5 years of working experience in digital marketing and/or event management.
• Proven experience planning, coordinating, and hosting corporate events.
• Hands-on experience in social media management and campaign execution.
• Strong attention to detail and problem-solving mindset.
• Excellent written and verbal communication skills in English.

Responsibilities

• Develop and implement digital marketing strategies to enhance brand visibility.
• Manage social media platforms and conduct performance analysis.
• Plan and execute a variety of events including corporate meetings and product launches.
• Evaluate the success of events through post-event surveys and analysis.
• Plan and execute integrated marketing campaigns leveraging digital channels.

Skills

Content creation

Social media management

Event coordination

Project management

SEO knowledge

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Canva

Google Analytics

Meta Business Suite

Job description

Develop and implement digital marketing strategies to enhance brand visibility, drive website traffic, and generate leads.

Create engaging content for digital channels, including social media, email campaigns, blogs, and website updates.

Manage social media platforms, including content creation, scheduling, and performance analysis.

Conduct keyword research and optimize website content for search engines (SEO) to improve organic search rankings and visibility.

Monitor and analyze digital marketing metrics, such as website traffic, conversion rates, and engagement, and make data‑driven recommendations for improvement.

Event Coordination:

Plan, coordinate, and execute a variety of events, including corporate meetings, conferences, workshops, product launches, and networking events.

Manage all aspects of event logistics, including venue selection, vendor coordination, budget management, and onsite coordination.

Develop event timelines, run‑of‑show scripts, and event materials (e.g., agendas, presentations, signage) to ensure smooth execution.

Collaborate with internal teams, external vendors, sponsors, and partners to deliver high‑quality and memorable event experiences.

Evaluate the success of events through post‑event surveys, feedback analysis, and key performance indicators (KPIs) to inform future event planning efforts.

Integrated Marketing Campaigns:

Plan and execute integrated marketing campaigns that leverage both digital channels and events to achieve marketing objectives and drive business results.

Coordinate promotional activities across digital platforms and event channels to maximize reach, engagement, and conversion opportunities.

Develop creative and innovative marketing initiatives that integrate digital marketing tactics with event strategies to create cohesive brand experiences.

Work closely with senior management to develop and execute marketing and event strategies.

Job Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.

3–5 years of working experience in digital marketing and/or event management (B2B experience is an advantage).

Proven experience planning, coordinating, and hosting corporate events such as workshops, conferences, or product launches.

Hands‑on experience in social media management, content creation, and campaign execution.

Practical knowledge of graphic design tools such as Canva or equivalent design platforms.

Understanding of SEO, Google Analytics, Meta Business Suite, email marketing platforms and digital performance metrics.

Ability to develop creative ideas and turn them into actionable marketing and event plans.

Strong project management skills with the ability to manage multiple deadlines simultaneously.

Excellent written and verbal communication skills in English; presentation skills are a plus.

Strong attention to detail, ability to work independently, and a proactive, problem‑solving mindset.

Comfortable working across teams, stakeholders, vendors and external partners.

Interview Questions

Which of the following statements best describes your right to work in Malaysia?

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a marketing specialist?

How many years of digital marketing experience do you have?

Do you have experience with Search Engine Optimisation (SEO)?