Marketing Specialist

GX Bank Berhad; Petaling Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading digital bank in Malaysia is seeking a Digital Marketing Specialist to enhance customer engagement through innovative strategies. The ideal candidate should have at least 3 years of experience in digital marketing, particularly in fintech, and is passionate about making a positive impact on financial behaviors. This role demands strong communication skills and a proactive approach in a fast-paced environment.

Qualifications

• At least 3 years of experience in digital marketing roles.
• Experience in the financial services or fintech industry preferred.
• Strong understanding of customer segmentation and analytics.

Responsibilities

• Support the strategic roadmap for retail business.
• Assist in planning and executing Go-to-Market plans.
• Establish a marketing evaluation scorecard for digital channel performance.

Skills

Digital marketing experience

Strong communication skills

Customer segmentation

CRM and analytics tools

Job description

time left to apply End Date: October 31, 2025 (30+ days left to apply)

job requisition id R-2025-07-101594

Get To Know Our GX Bank Team

GX Bank Berhad - the Grab-led Digital Bank - is the FIRST digital bank in Malaysia, approved by BNM to commence operations. We aim to leverage technology and innovation to serve the financial needs of the unserved and underserved individuals, and micro and small medium enterprises.

We are driven by our shared purpose and passion to bring positive transformation to the banking industry, starting with solutions that address the financial struggles of Malaysians and businesses.

Get To Know The Role

Support the strategic roadmap for the retail business based on data and sound analysis, driving acquisition, retention and loyalty while maintaining brand consistency across paid and owned marketing channels.

Assist in the planning and on-time execution of Go-to-Market (GTM) plans and manage campaigns within budget to meet business objectives.

Assist in creative strategy and execution of digital marketing collaterals and formats, including banners/videos, personalized email marketing and digital ads copywriting to deliver best-in-class online experience.

Understand how to drive frequency and breadth of activities throughout the buying journey and customer’s lifecycle by engineering a clear customer communication framework around our unique CVPs with best-in-class creative execution to deepen engagement and support cross sell initiatives.

Assist with monthly/quarterly/annual marketing campaign calendar planning supporting media strategy to manage all aspects and maximise efficiency of the digital marketing budget.

Help establish a marketing evaluation scorecard to measure digital channel performance, including KPIs, benchmarks, and acceptable ROI while delivering key insights to business partners to support growth of current and new portfolios.

Help evaluate market competition and benchmark program performance to size up new program opportunities, assess customer impacts, and keep pushing boundaries to connect with and activate various consumer segments.

Work closely with the wider Grab and bank Regional marketing teams, internal stakeholders, creative and media agencies to drive marketing automation and deliver best in class marketing programs.

Able to assess business risk and ensure strict compliance with applicable regulations, policies and internal controls.

The Must-Haves

We are looking for a dynamic communications professional with at least 3 years of marketing experience. If you are passionate about having an irreversible positive impact on the way Malaysians spend, save, earn and borrow money, this role is for you. You should also meet the following requirements:

At least 3 years of experience in digital marketing roles focusing on growth or lifecycle marketing. Background in financial services / fintech industry preferred.

Be comfortable working on detailed plans to drive speed of execution while staying focused on quality and sustenance of output and willing to go the extra mile.

Strong understanding and experience with customer segmentation, measurement approaches, CRM and analytics tools required.

Demonstrated sense of accountability and decisiveness and ability to deliver results that are timely, relevant and effective.

Team player with strong communication skills, ability to partner and negotiate with cross functional teams to successfully deliver on stakeholders requirements.

Experience in managing complex, cross-functional campaigns with track record of delivering meaningful marketing programs that drive business success.

Start-up experience is a major plus eagerness to operate in an ever-changing, dynamic, highly competitive and fast-paced environment is a must.

Intellectually curious, ambitious, self-driven and highly motivated individual who can work well in a startup VUCA (Volatile, Uncertain, Complex, Ambiguous) environment with a deep desire to excel and develop a career in a fast growing tech company.

About Us

GX Bank Berhad (GXBank) is Malaysia’s first digital bank that commenced operation on 1 September 2023. With a workforce of more than 95% Malaysians from both the finance and technology sectors, the bank aims to disrupt the current banking industry with customised innovative solutions that empower Malaysians to be financially resilient and support their financial goals. Powered by Grab, GXBank is a subsidiary of GXS Bank Pte. Ltd., – the digital bank joint venture between Grab Holdings Limited and Singapore Telecommunications Limited (Singtel) – and a consortium of other Malaysian investors, including Kuok Group.