Marketing Manager

Asia Recruit; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A healthcare and wellness company is seeking an experienced Senior Marketing Manager to develop and execute comprehensive marketing strategies. The ideal candidate will have over 10 years of experience in marketing, preferably within healthcare or FMCG sectors. Responsibilities include overseeing brand strategies, managing digital marketing initiatives, and mentoring junior team members. This role demands strong strategic thinking, brand management skills, and proficiency in digital marketing tools. Join a dedicated team to drive product growth in a dynamic market.

Qualifications

• 10+ years of marketing experience, preferably in healthcare, pharmaceuticals, or FMCG.
• Proven experience with product launches and consumer health trends.
• Strong project management and multitasking ability.

Responsibilities

• Develop marketing plans and brand strategies for product awareness.
• Oversee product portfolio performance including pricing and promotions.
• Drive digital marketing strategies in collaboration with the digital team.
• Manage ATL/BTL campaigns including media planning and events.
• Lead market research initiatives to analyze trends and insights.
• Collaborate with Sales and other teams for execution.
• Work with agencies to develop compelling brand communications.
• Monitor and optimize marketing ROI and KPIs.
• Mentor junior marketers or brand executives.

Skills

Strategic thinking

Brand management

Digital marketing proficiency

Excellent communication

Project management

Education

Bachelor’s degree in Marketing, Business, Life Sciences, or Pharmacy

Tools

Google Ads

Meta

CRM tools

Analytics tools

Job description

Company Overview

Healthcare and wellness company, manufacture, market & distribute nutritional supplements and wellness products (e.g. vitamins, probiotics, weight-management formulas, herbal dietary supplements)

Job Responsibilities

• Develop and execute 360° marketing plans and annual brand strategies to drive product awareness and market growth.
• Oversee product portfolio performance: planning, positioning, pricing, promotions, and lifecycle management.
• Drive digital marketing strategies (social media, website, SEO, paid media) in collaboration with the digital team.
• Manage ATL/BTL campaigns, including media planning, events, in-store promotions, and healthcare professional outreach.
• Lead market research initiatives to analyze trends, customer insights, and competitor intelligence.
• Collaborate with Sales, Regulatory, R&D, and Supply Chain teams to ensure seamless execution and compliance.
• Work with agencies and creative partners to develop compelling brand communications.
• Monitor and optimize marketing ROI, budgets, and KPIs.
• Mentor and guide a team of junior marketers or brand executives, if applicable.

Job Requirement

• Bachelor’s degree in Marketing, Business, Life Sciences, or Pharmacy
• 10+ years of marketing experience, preferably in healthcare, pharmaceuticals, or FMCG.
• Strong strategic thinking, brand management, and execution skills.
• Proven experience with product launches and consumer health trends.
• Digital marketing proficiency (Google Ads, Meta, CRM, analytics tools).
• Excellent communication and stakeholder management.
• Strong project management and multitasking ability.