Marketing Manager

Mesra Retail & Cafe; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A prominent food service company in Malaysia is searching for a Marketing Manager to lead all marketing initiatives for Steers & Debonairs Pizza. This role involves driving brand visibility, managing marketing campaigns, and collaborating with the Food & Beverage Department. Ideal candidates will have a bachelor’s degree in Marketing with 8-10 years of relevant experience, especially in QSR and retail marketing. This position promises a dynamic work environment with opportunities for creativity and brand management.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 8 - 10 years of experience in brand or marketing roles.
• Prior experience in Quick-Service Restaurants or retail marketing preferred.

Responsibilities

• Lead all marketing initiatives for Steers & Debonairs Pizza.
• Develop annual and quarterly brand marketing plans.
• Plan and execute ATL and BTL marketing campaigns.

Skills

Digital marketing

Content creation

Social media management

Project management

Analytical skills

Education

Bachelor’s degree in Marketing or related field

Tools

CRM tools

Food delivery platforms

Job description

Marketing Manager is responsible for leading all marketing initiatives for Steers & Debonairs Pizza within the organization. This role plays a key part in building brand visibility, increasing customer engagement, and driving revenue through strategic marketing campaigns. The incumbent will collaborate closely with the Food & Beverage Department to ensure brand activities are aligned with operational objectives, while also managing agency relationships, digital platforms, and promotional efforts.

Principal Accountabilities

Brand Leadership & Strategy

Act as the primary brand custodian for Steers & Debonairs Pizza, ensuring consistency in brand identity, messaging, and visual presentation across all marketing materials and channels

Develop annual and quarterly brand marketing plans, aligned with the company’s goals and F&B strategy.

Identify brand growth opportunities based on market and customer insights and execute relevant marketing tactics.

Campaign Planning & Execution

Plan and execute ATL (Above-the-Line) and BTL (Below-the-Line) marketing campaigns, including seasonal promotions, new product launches, and nationwide advertising efforts.

Develop in-store activation strategies (POSM materials, banners, menu boards, etc.) to drive walk-in traffic and upselling.

Work closely with media and creative agencies to ensure campaign messages are impactful and aligned with the brand.

Digital & Social Media Marketing

Lead digital marketing strategies, including content planning, paid media, search engine marketing (SEM), social media campaigns, and influencer engagement.

Oversee the brand's presence on platforms such as Instagram, Facebook, TikTok, and food delivery apps (e.g., GrabFood, FoodPanda).

Monitor performance metrics like CTR, engagement rate, reach, impressions, and conversion, and optimize campaigns accordingly.

Collaboration with F&B and Operations

Work closely with the F&B Department to ensure campaigns are operationally executable and aligned with menu planning, supply chain readiness, and outlet availability.

Coordinate with Operations team to roll out campaigns on-ground, gather customer feedback, and track outlet-level performance.

Support product development with customer insights and competitive benchmarking.

Budget Management & Reporting

Manage the brand marketing budget including forecasting, tracking, and reporting for campaigns and initiatives.

Prepare and present monthly marketing reports, post-mortem analyses, and strategic recommendations to management.

Ensure cost-effective use of resources and maximization of ROI for all campaigns.

Liaise with creative, digital, and media agencies to brief, develop, and execute marketing materials and advertising campaigns.

Evaluate agency performance and ensure deliverables are met on time and within budget.

Oversee printing vendors, POSM suppliers, and promotional item production.

Customer Lifecycle Management (CLM)

Design and implement marketing strategies tailored to each stage of the customer journey awareness, acquisition, engagement, retention, and reactivation.

Monitor customer behavior and preferences across channels (walk-ins, delivery apps, digital engagement).

Track customer satisfaction, NPS (Net Promoter Score), and repeat purchase rates to enhance the end-to-end customer experience.

Leverage CRM tools and customer data to build lifecycle-focused campaigns (e.g., welcome journey, birthday treats, churn win-back).

Ad-hoc Responsibilities

Support any ad-hoc tasks, special assignments, or projects as requested by the Head of Food & Beverage, or company leadership.

Remain flexible to support cross-brand initiatives, internal events, audits, or urgent business priorities as needed.

Job Requirements

Qualifications

Bachelor’s degree in Marketing, Mass Communication, Business Administration, or a related field.

Experience

Minimum 8 - 10 years of working experience in brand or marketing roles.

Prior experience in Quick-Service Restaurants (QSR), F&B chains, or retail marketing is highly preferred.

Experience managing franchise brands is an added advantage.

Familiarity with POS data, customer loyalty programs, or food delivery platforms.

Skills

Strong understanding of marketing principles, consumer behavior, and campaign lifecycle.

Proficient in digital marketing, content creation, and social media management.

Excellent interpersonal and stakeholder management skills.

Analytical mindset with ability to interpret data and make recommendations.

Strong project management and multitasking abilities.

Working Conditions

Office-based, may require store visits or outlet campaign observations.

Moderate travel (e.g. outlet checks, photoshoots, or regional rollouts).

Requires flexibility for peak periods, weekends, or urgent campaign changes.