Marketing Manager

Talent Recruit; Kajang Municipal Council; On-site; MYR 100,000 - 150,000; Full time

Job summary

A hospitality resort is seeking a passionate Marketing Manager to lead marketing strategies, manage digital channels, and collaborate with travel partners. Candidates must have a Diploma or Degree in Marketing, strong Mandarin skills, and 3-5 years of marketing experience, preferably in hospitality or tourism. The role includes organizing family-friendly events and eco-tourism programs, with benefits including medical insurance and staff discounts.

Benefits

Annual Leave starting from 12 days

Medical / Group Insurance provided

Duty Meal provided

Uniform provided with laundry services

Free car park

Staff F&B and accommodation discounts

Qualifications

• Minimum 3-5 years of experience in marketing, preferably in hospitality, resorts, or tourism.
• Strong command of Mandarin (reading and writing) required.
• Passionate and enthusiastic about travel, family leisure, and eco-tourism.

Responsibilities

• Plan and execute marketing strategies to position the resort as a leading family and eco-tourism destination.
• Manage digital channels, develop content for social media, and track campaign KPIs.
• Collaborate with travel partners and influencers, organizing family-friendly events and eco-tourism programs.
• Manage the marketing budget and report on marketing ROI and campaign performance.

Skills

Marketing strategy development

Digital marketing

Communication skills

Creative thinking

Knowledge of Mandarin

Education

Diploma / Degree in Marketing, Communications, Hospitality, or relevant field

Job description

Marketing Manager

We are seeking a passionate and creative Marketing Manager to lead all marketing initiatives across the resort's core areas accommodation, F&B, banqueting, and events. This position requires a hands‑on marketer who is strategic, digitally savvy, and experienced in hospitality or tourism marketing.

As part of our expansion efforts, you will also work closely with tour agencies in the China region. Therefore, the ability to read and write in Mandarin is essential.

Key Responsibilities

Marketing Strategy & Brand Positioning

• Plan and execute marketing strategies to position the resort as a leading family and eco‑tourism destination.
• Strengthen brand identity with a focus on family‑friendly experiences and nature‑based travel.
• Conduct market research to understand customer behavior, tourism trends, and competitor offerings.

Digital Marketing & Content Management

• Manage digital channels: website, email marketing, and paid ads.
• Develop and schedule engaging content for social media platforms.
• Track campaign KPIs and adjust strategies to boost engagement and bookings.

Campaigns, Packages & Promotions

• Design seasonal promotions, family stay packages, and school holiday deals.
• Coordinate festive and event‑based marketing campaigns.
• Support in‑house F&B and event marketing initiatives.

Partnerships & PR

• Collaborate with local and international travel partners, especially tour agencies in China.
• Build strong relationships with influencers, media, bloggers, and community partners.
• Organize and support family‑friendly events and eco‑tourism programs.

Budgeting & Reporting

• Manage the marketing budget effectively.
• Measure and report on marketing ROI, campaign performance, and customer acquisition trends.
• Work with Sales, Guest Services, Events, and F&B teams to ensure consistent and aligned messaging.
• Oversee external creatives such as photographers, designers, and content creators as needed.

Requirements

• Diploma / Degree in Marketing, Communications, Hospitality, or relevant field.
• 35 years of experience in marketing, preferably in hospitality, resorts, or tourism.
• Strong command of Mandarin (read and write) due to international collaboration needs.
• Excellent communication and marketing skills.
• Creative, driven, and enthusiastic about travel, family leisure, and eco‑tourism.

Additional Information / Benefits

• Working hours: Monday to Friday, 8.30am to 6.00pm
• Annual Leave starting from 12 days
• Medical / Group Insurance provided
• Duty Meal provided
• Uniform provided with complementary laundry services
• Free car park
• Staff F&B and accommodation discounts

Interested candidates, please apply online or send your updated resume to alex(at)talentrecruit.com.my

or WhatsApp to +6012 - 6121287

Only shortlisted candidates will be notified.

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