Marketing Executive (Content & Copywriting)

Filter Man Supply Sdn Bhd; Malaysia; On-site; MYR 100,000 - 150,000; Full time

Job summary

A marketing firm in Malaysia seeks a Marketing Executive specializing in content and copywriting. The ideal candidate will produce engaging copy for various platforms, support campaign planning, and optimize website content for SEO. Candidates should possess a relevant degree and have 2–3 years of experience or a strong writing portfolio. This role requires creativity, excellent writing and editing skills, and the ability to meet deadlines in a fast-paced environment.

Qualifications

• 2–3 years of copywriting or content creation experience preferred.
• Fresh graduates with strong writing portfolios may be considered.
• Ability to write in different tones and styles.

Responsibilities

• Write persuasive copy for social media posts and ads.
• Develop storytelling concepts for videos and campaigns.
• Work closely with the marketing team for campaign support.
• Produce clear and optimized website content.

Skills

Excellent writing skills

Editing skills

Creative thinking

Understanding of digital marketing

Strong command of English

Education

Diploma or Bachelor’s Degree in Marketing, Mass Communication, Journalism, English or related field

Tools

Familiarity with SEO writing

Experience with digital advertising platforms (Meta Ads, Google Ads)

Job description

Marketing Executive (Content & Copywriting)

Key Responsibilities

1. Content Writing & Creative Copy

Write persuasive and engaging copy for social media posts, captions, ads, websites, newsletters, and product descriptions.

Develop storytelling concepts for videos, campaigns, and brand content.

Craft marketing messages that improve customer engagement and strengthen brand awareness.

Produce catchy headlines, taglines, slogans, and key messaging for campaigns.

2. Campaign & Marketing Support

Work closely with the marketing team to support campaign planning and execution.

Assist in writing promotional materials such as brochures, flyers, banners, and digital ads.

Develop copy for seasonal promotions, product launches, and events.

Ensure all written content aligns with campaign objectives and brand tone.

3. Social Media Content Development

Write content tailored to each platform (Instagram, TikTok, Facebook, LinkedIn, YouTube).

Support the creation of content calendars by providing engaging captions and messaging.

Collaborate with multimedia designers to ensure visual and copy consistency.

4. Website & SEO Copywriting

Produce clear and optimized website content for better SEO performance.

Update product pages, landing pages, and blogs with engaging and keyword-friendly copy.

Ensure website messaging remains consistent and aligned with brand identity.

5. Proofreading & Quality Control

Proofread and edit content created by the marketing team to ensure high quality.

Check for grammar accuracy, message clarity, and brand consistency.

Ensure all content adheres to company writing standards and guidelines.

6. Research & Insight Development

Conduct research on industry trends, competitor messaging, and customer behavior.

Gather insights to improve writing tone, message relevance, and marketing effectiveness.

Understand target audience and tailor messaging to different market segments.

Work closely with designers, multimedia creators, marketing executives, and sales teams.

Participate in brainstorming sessions and contribute creative ideas.

Maintain marketing files, image libraries, and databases.

Support the marketing manager and team on any assigned ad-hoc tasks.

Qualifications & Requirements

Diploma or Bachelor’s Degree in Marketing, Mass Communication, Journalism, English, Creative Writing, or related field.

2–3 years of copywriting or content creation experience preferred.

Fresh graduates with strong writing portfolios may be considered.

Excellent writing, editing, and proofreading skills.

Strong command of English (BM/Mandarin a plus depending on business needs).

Creative thinker with strong storytelling ability.

Understanding of digital marketing, social media trends, and audience engagement.

Ability to write in different tones and styles (formal, fun, sales-driven, educational).

Organized, detail-oriented, and able to meet deadlines in a fast-paced environment.

Ability to work collaboratively with creative and marketing teams.

Added Advantages

Experience in SEO writing or blog content creation.

Familiarity with digital advertising platforms (Meta Ads, Google Ads).

Ability to generate content ideas quickly and adapt to diverse topics.

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