MARKETING EXECUTIVE

Coolblog; Puchong; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading food and beverage brand in Malaysia is seeking a Marketing Executive to plan and execute marketing strategies to enhance customer engagement. This role involves organizing marketing events, managing app journeys, and supporting online sales channels. The ideal candidate should possess a degree in Marketing, have 1-2 years of general marketing experience, and demonstrate strong communication skills. Knowledge in F&B is advantageous. Join us in marking the 20th anniversary of this dynamic brand and contribute to its growth.

Qualifications

• 1-2 years of experience in a general marketing role.
• Experience in the F&B industry is an added advantage.
• Required languages: English and Bahasa Malaysia.
• Knowledge of Mandarin is an added advantage.

Responsibilities

• Organise and plan marketing events to increase brand awareness.
• Execute the approved app calendar and manage coordination with developers.
• Assist in managing online sales channels and support.

Skills

Good presentation and communication skills

Proficient in Excel

Proficient in PowerPoint

Self-driven and highly motivated

Able to work under pressure

Education

Degree in Marketing or related field

Job description

The Marketing Executive will be responsible to plan and execute Coolblog’s entire calendar of initiatives and strategies to serve more customers. 2025 marks an exciting year for Coolblog as it celebrates its 20th anniversary with more than 300 stores nationwide and recently opened its first store in Sarawak.

Key Responsibilities

• Organise and plan marketing events to increase brand awareness.
• Own the app journey – Execute the approved app calendar, manage coordination with app developers, and prepare performance reports.
• Assist in managing online sales channels and backend support.
• Monitor & analyse F&B competitor activities.
• Contribute actively with fresh ideas to LTO campaign ideation from concept to execution.

Requirements

• Preferably at least a Degree in Marketing or related field.
• 1-2 years of experience in general marketing role.
• Experience in F&B is an added advantage.
• Required languages: English and Bahasa Malaysia.
• Knowledge of Mandarin is an added advantage.
• Good presentation and communication skills, both verbal & written.
• Proficient in Excel & PowerPoint tools.
• Strong communication and interpersonal skills.

Behavioral Traits

• Self-driven and highly motivated – able to work in fast‑paced and ever‑changing business and work environment.
• Able to work under pressure and deliver results on time.
• Hardworking and eager to learn new things to improve oneself and others.