Marketing Executive

Herbal Farmer; Kuala Lumpur; On-site; MYR 36,000 - 48,000; Full time

Job summary

A dynamic marketing firm in Kuala Lumpur is seeking a proactive marketing professional to develop and execute brand marketing strategies. You will manage promotional plans and monitor sales performance, ensuring alignment with budget and goals. The ideal candidate holds a Bachelor's degree in Marketing, has 2–3 years of relevant experience, and possesses strong communication skills in both Chinese and English. Proficiency in Microsoft Office is crucial for success in this role.

Qualifications

• 2–3 years of experience in brand marketing, preferably in FMCG or retail environments.
• Proven project management and execution skills.
• Strong attention to detail and design sensibility.

Responsibilities

• Develop and assess monthly promotional strategies and forecast sales volume.
• Plan and execute brand and marketing campaigns and events.
• Monitor and analyze sales performance for assigned brand categories.

Skills

Project management

Creative thinking

Communication in Chinese

Communication in English

Multitasking

Education

Bachelor Degree in Marketing/Business Studies

Tools

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

Job description

Develop and assess monthly promotional strategies, forecast sales volume, and monitor related expenses.

Perform market analyses and trend research to stay abreast of the latest developments.

Plan, coordinate, and execute brand and marketing campaigns, events, new store openings, and other major initiatives.

Monitor campaign performance and recommend optimizations to improve awareness, engagement, and sales.

Coordinate with the creative team to produce visuals , including catalogues, brochures, flyers, and other marketing collaterals.

Performance Tracking & Budget Management

Oversee channel trade spend, ensuring accurate tracking, adherence to budget, and clear ROI justification for each investment.

Monitor and analyze MTD and YTD sales performance for assigned brand categories within the channel.

Preparing weekly sales communication updates and presentations for management reviews.

Go-To-Market (GTM) Planning (New Launch Product)

Develop end-to-end GTM launch plans, from campaign ideation and media planning to rollout scheduling and post-launch review.

Align with cross-functional teams to ensure timely product and marketing readiness for nationwide rollout.

Track campaign impact and deliver insights and recommendations to enhance awareness, engagement, and sales outcomes.

Requirements:

Candidates must possess at least a Bachelor Degree in Marketing/Business Studies or other relevant fields.

2–3 years of experience in brand marketing, preferably in FMCG, or retail environments.

Excellent written and verbal communication in Chinese & English is a must.

Proven project management and execution skills, coupled with meticulous attention to detail.

Strong creative thinking skills, paired with keen visual and design sensibility.

Strong proficiency in Microsoft Office applications, including Excel, PowerPoint, and Word.

Adept at multitasking and prioritizing tasks effectively.