Marketing Campaigns Executive 市场运营专员

Jobstreet Malaysia; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur seeks a passionate Marketing Executive specializing in digital marketing campaigns targeting Chinese-speaking markets. Responsibilities include developing acquisition campaigns, analyzing performance reports, and conducting competitor analyses. Ideal candidates hold a degree in Marketing or a related field, have at least 3 years of experience, and must be fluent in Mandarin and English. Work in an intellectually stimulating environment with opportunities for personal development and international training.

Benefits

Intellectually stimulating work environment

Continuous personal development and international training opportunities

Qualifications

• At least 3 years of experience in a similar role.
• Solid knowledge of marketing analytics and metrics.
• Fluent in Mandarin and English (oral and written).

Responsibilities

• Develop and implement acquisition campaigns in Chinese-speaking markets.
• Analyze performance marketing reports to optimize campaign strategies.
• Conduct competitor analysis to understand key competitors.

Skills

Digital marketing campaigns

Marketing analytics

Strong understanding of Mandarin

Social media platforms

Communication skills

Teamwork skills

Education

Degree in Marketing, Business, or a relevant field

Tools

Jira

Sprinklr

WordPress

Job description

We are seeking a passionate and versatile Marketing Executive to join our growing team in Chinese-speaking markets. The successful candidate will have a passion for marketing, with a special focus on digital marketing campaigns. As a Marketing Executive, you will play a crucial role in executing assigned projects across the Group’s portfolio of brands in Chinese-speaking regions, helping the team deliver highly engaging products and impactful campaigns.

Main Responsibilities:

• Develop and implement acquisition campaigns to enhance brand awareness in Chinese‑speaking markets.
• Analyze performance marketing reports received from digital marketing teams to optimize campaign strategies, budget allocation and offer insights.
• Research suitable media buying options for launch in Chinese‑speaking markets to identify beneficial media buys or websites for our target audience for acquisition.
• Conduct competitor analysis to understand the strengths, weaknesses, and strategies of key competitors.
• Support in preparing and distributing online newsletters and promotional emails through various channels.
• Stay informed with market’s updates and online marketing trends to understand customer needs and preferences.

Main Requirements:

• Degree in Marketing, Business, or a relevant field.
• At least 3 years of experience in a similar role.
• Strong understanding of Mandarin – speaking markets.
• Solid knowledge of marketing analytics and metrics.
• Strong understanding of digital marketing concepts, tools and platforms.
• Experience with social media platforms like Facebook, Instagram, TikTok, Line, and Telegram.
• Familiar with Jira, Sprinklr and WordPress tools.
• Outstanding communication and interpersonal skills.
• Strong attention to detail.
• Strong teamwork skills.
• Fluent in Mandarin and English (oral and written).

Benefits:

• Intellectually stimulating work environment
• Continuous personal development and international training opportunities