Marketing Assistant Manager/Manager

Lilanz (Malaysia) Sdn. Bhd.; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading fashion brand is seeking a Marketing Manager in Kuala Lumpur to develop and manage marketing strategies aligned with brand goals. The successful candidate will oversee annual budgets, conduct market analyses, and lead digital integrated marketing efforts. Strong leadership and communication skills are essential. Must possess at least 5 years of relevant experience and a degree in Marketing or a related field. Proficiency in English is required, with Mandarin as a plus.

Qualifications

• Minimum 5 years’ experience in brand management or marketing in fashion or lifestyle.
• Proven track record in managing A&P budgets and executing integrated campaigns.
• Strong verbal and written skills in English; Mandarin is an advantage.

Responsibilities

• Develop and manage the annual marketing calendar and A&P budget.
• Conduct market and competitor analysis to identify growth opportunities.
• Lead integrated marketing communications across various digital platforms.
• Collaborate with internal teams and PR agencies for cohesive execution.
• Supervise content creation for all brand-owned channels.
• Plan and execute brand activations to enhance consumer engagement.
• Monitor and analyze performance to optimize marketing strategies.

Skills

Leadership

Stakeholder management

Creative thinking

Analytical skills

Detail-oriented

Education

Degree in Marketing or related field

Job description

Develop and managethe annual marketing calendar, A&P budget, and 360° marketing strategies aligned with business objectives and brand expansion goals.

Implement and upholdbrand positioning, messaging, and communication strategies approved by senior management.

Conduct market and competitor analysisto identify growth opportunities, emerging trends, and potential new fashion brands for partnership or acquisition.

Lead integrated marketing communicationsacross digital platforms (social media, website, e-commerce), performance marketing, PR, partnerships, and events.

Oversee and collaboratewith internal marketing teams and PR agencies to ensure cohesive and impactful execution.

Liaise with vendorsfor marketing materials, visual design, and end-to-end creative execution. Coordinate printing and production processes for timely delivery of collaterals.

Supervise content creationfor all brand-owned channels including the website, Facebook, Instagram, YouTube, and TikTok, ensuring alignment with brand identity and industry trends.

Strengthen relationshipswith business partners, principals, media, buyers, and influencers to enhance brand visibility and secure opportunities with additional fashion brands.

Plan and execute brand activationssuch as workshops, pop-up stores, fashion events, and promotional activities to elevate brand presence and consumer engagement.

Collaborate cross-functionallywith retail teams on product launches, seasonal assortments and new brand onboarding processes.

Monitor and analyze performanceof campaigns, digital metrics, and sales impact to optimize strategies and support brand growth and acquisition efforts.

Collaborate with Finance, Business Units, and Leadershipto manage and align annual and project-specific budget planning. Provide financial analysis and reporting to support strategic decision-making.

Job Requirement

• Degree in Marketing, or a related field
• Minimum 5 years’ experience in brand management, marketing, or retail category management, preferably in fashion or lifestyle retail.
• Proven track record in planning and executing integrated marketing campaigns, managing A&P budgets, and driving brand growth.
• Excellent leadership, stakeholder management, and communication skills.
• Creative, detail-oriented, and able to work in a fast-paced retail environment.
• Resourceful and result-oriented with strong analytical skills.
• A high degree of integrity and commitment is required for this position.
• Possess good verbal and written skills in English. Speak and understand Mandarin will be added advantage