Manager, Dealership Standards & Go to Market

CARSOME; Petaling Jaya; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading automotive company is seeking a strategic Manager, Dealership Standards & Go-To-Market in Petaling Jaya. The role involves enhancing dealership performance and executing Go-To-Market strategies. Candidates should have a Bachelor's degree and at least 5 years of experience in dealership operations or GTM strategy. Key responsibilities include developing SOPs, training teams, and leading market research initiatives. This is a hands-on position requiring strong project management skills.

Qualifications

• Minimum 5 years of experience in dealership operations, GTM strategy, or channel enablement.
• Solid understanding of dealership environments and SOP development.
• Ability to translate data into strategic decisions.

Responsibilities

• Develop and enforce operational SOPs for dealership network.
• Lead planning and execution of GTM strategies.
• Conduct market research and competitor benchmarking.

Skills

Project management

Cross-functional collaboration

Analytical mindset

Execution-oriented

Education

Bachelor’s degree in Business, Operations, Marketing, or related field

Job description

Embark on a career at CARSOME, where our vision is to create the most trusted vehicle ownership ecosystem that is driven by technology and data. Join us in our mission to deliver unparalleled peace of mind to customers throughout their pre-owned vehicle ownership experience. At CARSOME, we are guided by values that prioritize our customers, encourage collaborative problem-solving, strive for continuous improvement, and foster bold yet thoughtful innovation. We're committed to efficient, humble leadership and taking ownership in our roles, always aiming to positively impact our employees, customers, and community.

We are looking for a strategic and execution-driven Manager, Dealership Standards & Go-To-Market to elevate CARSOME’s dealership network performance and drive high-impact Go-To-Market strategies. You will ensure consistent execution of dealership SOPs, compliance with brand standards, and collaborate cross-functionally to roll out new campaigns, promotions, and market activations.

Responsibilities

Dealership Standards

• Develop, enforce, and enhance operational SOPs for CARSOME’s dealership network to ensure a standardized, high-quality customer experience.
• Define dealership KPIs and implement regular monitoring tools (e.g., audits, scorecards, dashboards) to evaluate operational compliance and performance.
• Conduct field visits and operational reviews to provide actionable feedback and continuous improvement plans.
• Train and support dealership teams to ensure understanding and execution of brand and operational standards.
• Coordinate with internal teams (e.g., Sales, Training, Quality Assurance) to roll out new processes and address operational gaps.

Go-To-Market (GTM) Strategy

• Lead the planning and execution of GTM strategies for new product launches, campaigns, and market rollouts.
• Work with cross-functional teams (Marketing, Sales, Product, Operations) to ensure cohesive execution of GTM plans.
• Conduct market research and competitor benchmarking to support product positioning, campaign design, and pricing strategy.
• Analyze post-launch performance metrics and optimize strategies for future rollouts.

Your Know-How

• Bachelor’s degree in Business, Operations, Marketing, or a related field.
• Minimum 5 years of experience in dealership operations, GTM strategy, or channel enablement—ideally within automotive, digital, or retail sectors.
• Solid understanding of dealership environments, SOP development, and performance tracking.
• Strong project management and cross-functional collaboration skills.
• Analytical mindset with the ability to translate data into strategic decisions.
• Proactive, hands-on approach with a bias toward execution and ownership.