Manager - Dealer Sales Development

Hap Seng Trucks Distribution Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading automotive distribution company in Kuala Lumpur is seeking an experienced Sales Manager to formulate and execute dealer sales strategies, conduct market analysis, and manage fleet sales activities. The ideal candidate will have a Bachelor's degree and at least 5 years of experience in the Automotive industry, with strong interpersonal skills and proven abilities in sales management. This role offers an opportunity to impact the company's sales performance significantly.

Qualifications

• 5+ years of experience in the Automotive industry, especially in key accounts or dealer's management.
• Good product knowledge in Commercial Vehicles.
• Ability to work under pressure and prioritize tasks.

Responsibilities

• Formulate dealer sales strategies to meet national sales targets.
• Conduct market analysis for growth opportunities.
• Manage fleet sales activities and develop conquest strategies.

Skills

Sales strategy formulation

Market analysis

Excellent organizational skills

Strong interpersonal skills

Problem-solving abilities

Team collaboration

Education

Bachelor's degree in Business Administration or related field

Job description

Formulate and execute dealer sales strategies to achieve national sales targets, with continuous monitoring of dealer performance using defined KPIs.

Develop and implement dealer development plans to strengthen dealer capabilities and overall sales effectiveness.

Conduct market analysis to identify growth opportunities and allocate dealer-specific sales targets accordingly.

Drive retail and wholesale sales performance, ensuring timely vehicle delivery and alignment with market demand.

Leverage market intelligence and data insights to support sales planning, dealer engagement and future business expansion.

Work closely with internal stakeholders including Logistics, After‑Sales, Finance, Assembly (Pekan plant) and Marketing to ensure operational alignment and smooth execution.

Manage inventory levels to support sales fulfilment and oversee CKD kit ordering to maintain optimal stock availability.

Lead fleet sales activities nationwide and implement strategic action plans to grow fleet business and market penetration.

Partner with Finance & Controlling to prepare support packages and discount proposals for fleet customers, and guide dealers in managing fleet accounts and performance tracking.

Act as the local liaison with MFTBC's International Fleet Sales (IFS) department for international fleet customers operating in Malaysia.

Identify key competitor fleet accounts and develop targeted conquest strategies, with clear objectives and performance milestones aligned with senior management.

Job Requirements:

At least Bachelor's degree in Business Administration, Marketing, Automotive, Mechanical Engineering, or a related field.

Minimum 5 years of experience in Automotive industry, preferably in key accounts management or dealer’s management.

Good product knowledge in Commercial Vehicles or logistics industry.

Excellent organizational and time management skills, with the ability to prioritize tasks and perform effectively under pressure.

Strong ability to work independently while also contributing as a team player.

Good problem‑solving and decision‑making skills, with a proactive approach to challenges.

Strong interpersonal and communication skills.

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• Do you have experience in a sales role?

Hap Seng Consolidated Berhad ("HSCB") is a public company listed on the Main Market of Bursa Malaysia Securities Berhad. HSCB is a diversified group with six core businesses namely plantation, property, credit financing, automotive, trading and building materials. Progressive and forward‑looking, the Group’s emphasis on value creation, operational excellence and sustainability has enabled the Group to consistently deliver value to our shareholders.