Manager, Corporate Communications

Edumaax Sdn Bhd; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

An education company in Kuala Lumpur seeks a Public Relations Manager. The role involves managing media relations, crafting communication strategies, and fostering stakeholder engagement. Candidates should have a Bachelor's degree and at least 5 years of relevant experience in education, with strong skills in corporate communications and crisis management.

Qualifications

• At least 5 years’ experience preferably in Education.
• Strong skills in crafting clear messages and strategic planning.
• Ability to lead and manage teams and handle sensitive information.

Responsibilities

• Respond to media requests for information for positive media relations.
• Establish and maintain relationships with stakeholder groups.
• Write press releases and prepare media kits to promote clients.
• Coach client representatives in effective communication strategies.
• Analyze and build public relations strategies to promote the organization.

Skills

Corporate communications

Branding

Media relations

Digital strategies

Crisis management

Strategic planning

Content creation

Social media management

Project coordination

Stakeholder engagement

Education

Bachelor's degree in Public Relations or related field

Job description

RESPONSIBILITIES

• Responding to media requests for information in a timely and effective manner, resulting in positive media relations if needed by CEO, chairman or whomever deemed necessary.
• Establishing and maintaining cooperative relationships with various stakeholder groups, improving stakeholder relationships as measured by feedback and engagement levels.
• Writing press releases and preparing media kits to promote clients, with the number of press releases issued and their consequential media coverage as a KPI.
• Planning and directing initiatives to maintain a favorable public and stakeholder perception, with a KPI of positive public opinion and stakeholder views of the organization’s goals and achievements.
• Coaching client representatives in effective communication strategies, with an improvement in client representatives' communication skills and effectiveness as a KPI.
• Analyzing and building public relations strategies to promote the organization’s products, services, and ideas, with an increase in public awareness and positive perceptions of products, services, and ideas as a KPI.
• Enhancing and upkeep the organization’s image and identity, ensuring consistency of the organization’s image and identity across all platforms.
• Drafting speeches and scheduling interviews, with the number of speeches drafted and interviews scheduled, and their subsequent impact as a KPI.
• Preparing and editing organizational materials for internal and external audiences, ensuring timely delivery and quality of organizational materials.
• Updating and maintaining the organization’s digital content, ensuring currency and relevance of digital content, as well as engagement metrics.
• Position in this classification may perform all the responsibilities above and other related duties as assigned by the Group of the Companies.

JOB REQUIREMENTS

Candidate must possess at least a Bachelor’s degree, in Public Relation, Communications, Business Management, Marketing or any related field.

At least 5 years’ experience preferably in Education.

Possesses in‑depth knowledge of corporate communications, branding, media relations, digital strategies, and crisis management. They demonstrate strong skills in crafting clear messages, strategic planning, content creation, social media management, project coordination, and stakeholder engagement. They are able to lead and manage teams, handle sensitive information with discretion, adapt to changing priorities, enhance brand perception, and evaluate the effectiveness of communication initiatives.