Manager - Brand Strategy and Communications (Sunway City Iskandar Puteri, Johor)

Sunway Property; Johor Bahru; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading property developer seeks a Manager for Brand Strategy and Communications in Johor Bahru. The role focuses on shaping brand narratives and driving integrated communications strategies for a sustainable township. Candidates must possess a Bachelor's degree and 5-8 years of relevant experience. You will lead initiatives that enhance community engagement and trust while managing media relations and content development across multiple platforms.

Qualifications

• Minimum 5-8 years of experience in corporate communications or brand marketing.
• Proven ability to translate brand strategy into engaging communications.
• Experience in the property or real estate industry preferred.

Responsibilities

• Shape and execute overall brand narratives for SCIP & the Southern Region.
• Lead corporate communications, media relations, and digital presence.
• Manage content planning and campaign rollouts to strengthen brand consistency.

Skills

Strategic & Creative Thinking

Content Development

Digital Proficiency

Corporate Communications & PR

Organization & Ownership

People & Collaboration

Passion for Sustainability & Placemaking

Education

Bachelor’s degree in Communications, Branding, Media, Marketing, or Public Relations

Tools

Canva

Adobe Creative Suite

Job description

Manager - Brand Strategy and Communications (Sunway City Iskandar Puteri, Johor)

Department : Brand Strategy and Communications (BSC)

Job Purpose : As the Manager of BSC for Sunway City Iskandar Puteri & Southern Region, you will play a key role in shaping and elevating the township's brand identity and presence. Reporting to the Head of BSC, you will help drive brand strategy, narrative development, stakeholder engagement, and integrated communications initiatives.

Who We Are

At Sunway Property, we’re not just building townships—we’re crafting vibrant communities and shaping lifestyles. As a Master Community Developer, our mission is to create places people are proud to call home, and we’re looking for a brand and communications leader to help us tell that story, louder and bolder than ever.

Job Summary

The BSC Manager will drive the execution of branding and communications strategies that position Sunway City Iskandar Puteri (SCIP) as a model sustainable and smart township. This role blends creativity, strategy, and execution — driving impactful storytelling, integrated campaigns, and brand engagement initiatives that enhance visibility, trust, and community connection.

Key Responsibilities

1. Brand & Communications Leadership

• Support the BSC team in shaping and executing overall brand narratives for SCIP & the Southern Region.
• Lead corporate communications, storytelling, media relations, and digital presence.
• Manage day-to-day content planning, campaign rollouts, and corporate communications to strengthen brand consistency and recognition.
• Drive integrated brand and marketing communications aligned with Sunway’s corporate vision and township identity.

2. Campaigns, Events & Content

• Lead and support key campaigns, community events, and initiatives that elevate SCIP’s brand presence.
• Oversee creative content development across social media, website, and traditional media.
• Craft compelling copy and visuals that reflect brand voice and township values.
• Manage SCIP’s social media presence (Facebook, Instagram, TikTok, LinkedIn, etc.) with strong storytelling and engagement strategies.
• Coordinate content calendars, community management, and performance tracking to optimise impact and engagement.
• Ensure brand consistency across digital channels and owned media platforms.

4. Stakeholder & Media Relations

• Coordinate internal and external communications with media, partners, and community stakeholders.
• Support press releases, media coverage, and outreach that reinforce SCIP’s reputation and credibility.
• Work collaboratively across Sunway’s business units to ensure cohesive communications and shared brand purpose.

5. Brand Insights & Continuous Improvement

• Track market trends, audience sentiment, and competitor activities to refine brand messaging and strategy.
• Support brand audits, reporting, and insights generation to strengthen future planning and performance tracking.

Requirements

Qualifications & Experience

• Bachelor’s degree in Communications, Branding, Media, Marketing, Public Relations, or a related field.
• Minimum 5-8 years of experience in corporate communications, brand marketing, or related roles (property or real estate industry experience preferred).
• Proven ability to translate brand strategy into clear and engaging communications.

Skills & Attributes

• Strategic & Creative Thinking: Able to connect brand vision to on-ground execution.
• Content Development: Strong writing, storytelling, and conceptualization skills.
• Digital Proficiency: Experience managing social media platforms, performance analytics, and community engagement.
• Corporate Communications & PR: Familiarity or experience in media relations, press coordination, and stakeholder engagement.
• Organization & Ownership: Highly motivated, detail-oriented, and able to manage multiple projects independently.
• People & Collaboration: Strong interpersonal skills and the ability to work effectively with internal teams, agencies, and stakeholders.
• Passion for Sustainability & Placemaking: Genuine interest in sustainable development, community building, and purpose-driven branding.

Added Advantage

• Design Literacy: Hands‑on familiarity with tools such as Canva, Adobe Creative Suite, or equivalent.
• Agency or PR Experience: Exposure to creative, media, or public relations agencies.
• Media Writing Experience: Ability to draft or edit PR materials, advertorials, and editorial content for publications.
• Content Creation: video production, photography, event coordination, or creative direction.
• Media Buy & Tools: Familiarity with SEO, SEM, digital analytics (i.e. GA4, Meltwater), or paid media campaign management (Meta, Google, TikTok Ads, Programmatic)

Unlock job insights

Salary match Number of applicants Skills match

Trades & Services More than 10,000 employees

BUILDING ENDURING COMMUNITIES

Established in 1974, Sunway Group is one of Malaysia’s largest conglomerates with core interests in real estate, construction, education, healthcare, retail and hospitality, with a unique build‑own‑operate business model. We are committed to the 17 United Nations Sustainable Development Goals and continue to align our business strategies towards mininising environmental impact, and advancing economic and social progress. With a presence in more than 50 locations primarily in the Asia region, Sunway Group comprises 13 business divisions – real estate, construction, retail, hospitality, leisure, healthcare, education, financial and investment services, trading and manufacturing, building materials, quarrying, Real Estate Investment Trust (REIT) and digital.

In all that we do, we are driven by our core values of Integrity, Humility and Excellence.